ADLPartner :
€84.1 MILLION IN NET SALES AT 30 SEPTEMBER 2012
Change in business for each quarter
| At 30 September | 2012 | 2011 | change |
| Gross sales volume (€ million) | 204.6 | 214.4 | -4.6% |
| 1st quarter | 74.5 | 77.9 | -4.4% |
| 2nd quarter | 66.5 | 68.3 | -2.6% |
| 3rd quarter | 63.6 | 68.1 | -6.6% |
| Net sales (€ million) | 84.1 | 91.3 | -7.9% |
| 1st quarter | 30.8 | 33.7 | -8.6% |
| 2nd quarter | 26.6 | 28.1 | -5.3% |
| 3rd quarter | 26.7 | 29.4 | -9.2% |
Since the beginning of 2012, ADLPartner has scaled down its mailing campaigns on certain product lines. It initiated simultaneously innovative developments with the launch of new online media platforms, such as HubWin or Hellodeal.
Developments for each region
| At 30 September | 2012 | 2011 | change | |
| Active open-ended subscriptions (units) subscription((((unités) | 3 120 770 | 3 170 737 | -1.6% | |
| France | 2 922 268 | 2 968 127 | -1.5% | |
| Spain | 198 502 | 202 610 | -2.0% | |
| Gross sales volume (€ million) | 204.6 | 214.4 | -4.6% | |
| France | 198.6 | 208.7 | -4.8% | |
| Spain | 6.0 | 5.6 | + 7.1% | |
| Net sales (€ million) | 84.1 | 91.3 | -7.9% | |
| France | 81.3 | 88.8 | -8.4% | |
| Spain | 2.8 | 2.5 | +12.0% | |
Change in the product mix
| At 30 September | 2012 | 2011 | Change |
| Gross sales volume (€ million) | 204.6 | 214.4 | -4.6% |
| Open-ended subscriptions | 149.8 | 148.8 | +0.7% |
| Fixed-term subscriptions | 32.4 | 36.0 | -10.0% |
| Books, merchandise, audio and video | 20.4 | 26.8 | -23.9% |
| Other | 2.0 | 2.8 | -28.6% |
| Net sales (€ million) | 84.1 | 91.3 | -7.9% |
| Open-ended subscriptions | 50.5 | 49.6 | +1.8% |
| Fixed-term subscriptions | 14.6 | 17.3 | -15.6% |
| Books, merchandise, audio and video | 17.3 | 22.0 | -21.4% |
| Other | 1.7 | 2.4 | -29.2% |
In a difficult economic climate, ADLPartner has continued in the third quarter to focus its development on the open-ended subscriptions based on partnerships.
Outlook
ADLPartner confirms its long term profitable growth potential through the enhancement of its expertise in new media and investments in new sales and marketing approaches.
Next date: 2011 net sales on 31 January 2013, after close of trading
Information on the company
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (bank, retailers, services, e-commerce, etc).
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel : +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net tel : +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
Codes ISIN : FR0000062978-ALP - Bloomberg : ALP:FP - Reuters : ALDP.PA
www.adlpartner.com
[i] Gross sales volume represents the value of subscriptions and other products sold.
Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
