Hillsboro, Nov. 12, 2012 (GLOBE NEWSWIRE) -- SYLVANIA Automotive is shedding some light on automotive lighting myths in its all new "Truth Sleuths" video series. These webisodes take viewers into the lab and out to the real world to find out what's fact and what's fiction when it comes to automotive lighting perceptions.
See content from Sylvania Automotive and Synaptic Digital at: http://inr.synapticdigital.com/sylvania/truthsleuths
Hosted by Greg Bibbo and Joe Swadel - two bright engineers from
SYLVANIA who have 38 years of experience with bulbs, ballasts and
beams - combine their love for science and lighting with kid-like
curiosity and bantering to prove that automotive lighting doesn't
have to be boring.
Launched to coincide with Daylight Savings, the first webisode
explores what happens to a vehicle's headlights as they age -
whether they dim with use or just burn out.
In the lab, Greg and Joe show viewers how a headlight heats up and
displaces molecules, creating hotspots and weak spots that
ultimately lead to non-uniform light and filament failure over
time. In the real world, they conduct a late night road test
featuring two nearly identical vehicles - one retrofitted with new
bulbs, the other with old bulbs - and then measure how long it
takes to spot an object on a dark unlit stretch of highway.
One finding is particularly surprising, even for the experts: They
observed more than 300 feet in additional visibility while driving
with new headlights. That is almost the length of a football field,
or about three more seconds of reaction time at highway speeds with
new, premium bulbs.
"Headlights are such an important safety feature on our vehicles,
but there are a lot of drivers who might be in the dark about the
performance of their headlights," said Joe Verbanic, marketing
manager, SYLVANIA Automotive Lighting. "We're hoping our very own
SYLVANIA Truth Sleuths will both educate and entertain viewers
about automotive lighting, and set to rest some mistaken beliefs
about headlights or validate other truths."
The SYLVANIA Truth Sleuths series will continue with additional
webisodes, and Facebook fans are encouraged to submit their
questions and ideas on the myths that Joe and Greg should tackle
next. Viewers can also follow the conversation on Twitter using the
hashtag #SYLsleuths.
To watch the first webisode or to learn more from the Truth
Sleuths, visit www.facebook.com/SylvaniaAutomotive. For more
information from OSRAM SYLVANIA on improving driving visibility,
visit www.sylvania.com/auto.