Experts Say Purpose Has to be Core in All We Do

NEW YORK, Nov. 16, 2012 (GLOBE NEWSWIRE) -- This week award winning multicultural marketing agency Egami Consulting Group hosted the inaugural Purpose Awards in New York City. Celebrating Purposeful living, the event honored brands, organizations and individuals who have boldly declared purpose as a core part of their business initiatives and lives. "All the honoree's are an inspiration to other's and demonstrate the power of incorporating purpose into our business initiatives and daily lives. We are delighted to provide a platform that highlight's their purpose driven work" said Teneshia Warner Founder of Egami Consulting Group and Author of Profit With Purpose: A Marketer's Guide to Deliver Purpose Driven Campaigns to Multicultural Audiences.

Egami has a longstanding partnership with MSLGroup North America, serving as their strategic diversity partners, and the theme for the evening was that purpose has to be central in engaging multicultural consumers and when working with multicultural communities. The audience of top innovators, senior marketing executives, leading brands, community organizations, entrepreneurs and media honored and celebrated those who are already trailblazing with a purpose in their respective industries.

The ceremony, co hosted by Teneshia Warner, founder of multicultural marketing and public relations agency Egami Consulting Group and Social Influencer and Brand Maven Bevy Smith, presented awards across multiple categories throughout the evening.

Award categories and winners include:

The Giant's Honor – Saluting brands that are using their platform and reach to inspire and ignite higher living.

Winner: Proctor & Gamble's: My Black Is Beautiful Campaign

The Commander Honor – Saluting small business owners who are making a significant difference in society by expanding their purpose in a dynamic way

Winner: Kathryn Finney, Founder of TBF Group

The Luminary Honor – Saluting individuals who are influencing culture with their own independent voice and personal brand.

Winner: Celebrity Chef Roble and Fashion Designer and Stylist Phillip Bloch

The Champion Honor – Saluting non-profits and those who rally them by masterfully leveraging their platform and voice in the name of social change and human advancement.

Winner: Beverly Bond and Black Girls Rock!

The Avant-Garde Honor – Saluting a marketing campaign that delivers purpose inspired solutions that impact multi-cultural communities.

Winner: Disney's Dreamers Academy

"Walking in Purpose is powerful and the Purpose Awards highlighted to everyone in the room that it is possible to achieve your business objectives while empowering others. This is a very powerful and progressive notion, and I salute Teneshia for creating this platform" said Bevy Smith, Social Influencer, Brand Maven and Creator of 'Dinner With Bevy Series.

The Purpose Awards after party was the official launch of the ground-breaking book Profit With Purpose: A Marketers Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences. Written by Teneshia Warner, with the foreword provided by Hip Hop pioneer and entrepreneur Russell Simmons, Profit With Purpose is a manual for entrepreneurs and organizations on how to connect with the multicultural audience in a Purposeful way. Profit With Purpose has already received rave reviews from a huge number of brands, marketers, influencers and celebrities.

Profit With Purpose can be purchased from Paramount Market Publishing, Amazon.com and other leading booksellers.

PRESS CONTACT:
Please contact C Moore Media for more information about the Purpose Awards or to review the book

Claudine Moore
Tel: 646 489 6632
Email: Claudine@cmooremedia.com

About The Purpose Awards

Launched in November 2012 The Purpose Awards serves to honor brands, companies, individuals and organizations that are purpose-driven and dream inspire Website: www.egamiconsulting.com/purposeawards

About Teneshia Warner

Teneshia is an award-winning multicultural marketing expert, author of the ground-breaking book Profit With Purpose: A Marketers Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences and founder of Egami Consulting Group. Egami is an award-winning multicultural marketing firm delivering marketing solutions for clients such as P&G's Bounty and My Black is Beautiful, Verizon Wireless, Hennessy, Heineken, Dasani, General Motors, Western Union and KFC. Teneshia's awards include the coveted Black Enterprise Rising Star 40 and Under in 2012, and in 2010 she was also recognized by The Network Journal's Forty Under 40 Award for US African-American achievers.

Website: www.teneshiawarner.com Twitter: @TeneshiaJWarner

About Egami Consulting Group

Egami Consulting Group is an award winning, woman-owned, NMSDC and WBENC certified minority marketing firm specializing in linking brands to urban and multicultural consumers via inspirational platforms. Founded in 2003 by Teneshia Jackson, Egami provides brands ways to "INSPIRE", "CONNECT", and "ACTIVATE" consumers through innovative best-in-class marketing campaigns, strategic partnerships, custom community programs, and/or new products. In 2008, Egami formed a strategic partnership with MSLGROUP. Website: www.egamiconsulting.com Twitter:@EgamiConsulting

About C. Moore Media

C. Moore Media (CMM) is a boutique international public relations and communications consultancy specializing in corporate communications, media relations, strategy, and branding in the US general, and multicultural markets. CMM also specializes in raising the international awareness and visibility of organizations and initiatives in emerging markets (Africa). The company is headquartered in New York, and founder Claudine Moore has received many business awards including: The Network Journals '40 under Forty' US Achievement Award (2011), and honored on the prestigious UK PowerList: Britain's Top 100 Most Influential Black People (2010)

Website: www.cmooremedia.com Twitter: @CMooreMedia
 

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