Inuvo Announces Revenue Increases for alOt During Black Friday and Cyber Monday

NEW YORK, NY--(Marketwire - Nov 28, 2012) - Inuvo, Inc. (NYSE MKT: INUV) (the "Company" or "Inuvo"), an Internet marketing and technology company that manages a network of websites and builds and markets browser based consumer applications, today announced that search revenue from the company's alOt products significantly increased during "Black Friday" and "Cyber Monday." "Black Friday" and "Cyber Monday" are the names given to the first Friday and Monday following Thanksgiving, and mark the unofficial beginning of the holiday shopping season.

Cyber Monday estimated search revenue from Inuvo's alOt products increased 18% over average search revenue from the three prior Mondays. This represents an even greater improvement over last year when the increase for the same measurement period for Cyber Monday was 11%. Additionally, the Company experienced a 10% increase in estimated search revenue from alOt products for Black Friday compared to average revenue from the three prior Fridays. This is in contrast to prior years when Black Friday had not represented a significant increase to revenue. This data appears to be in line with a wider market trend of Black Friday spending moving from physical stores to online.

"Management is extremely pleased with the growth of our alOt products revenue during the launch of the holiday shopping season," stated Peter Corrao, Chief Executive Officer of Inuvo. "We believe that shoppers will maintain their holiday shopping online and that our software search division will continue to expand and support this increase in online traffic."

About Inuvo, Inc.
Inuvo®, Inc. (NYSE MKT: INUV) is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements
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