AXIS Camera Companion is interesting when retailers install surveillance solutions

There has been considerable interest from the market for AXIS Camera Companion,
a surveillance solution for smaller camera installations, since its release in
March 2012. Strongest demand has been seen in Southern and Central Europe and in
the Americas region.
Axis sees good growth potential with AXIS Camera Companion for smaller systems.
Small companies, gas stations, pharmacies and retail businesses, that are
demanding professional easy-to-use systems for increased safety and security,
have displayed considerable interest. Easy installation, superb HDTV image
quality and access to video from the cameras via Internet are some appreciated
features.

“AXIS Camera Companion has received a very positive reception. We have seen
strongest demand in Southern and Central Europe and in the Americas region.
Generally speaking, we expect the global network video market to continue to
develop in line with what has been communicated previously,” says Ray
Mauritsson, President and CEO, Axis Communications.

Retail is one of the sectors where demand is strongest for a surveillance
solution for small installations. For the retail trade, surveillance cameras
generally mean reduced theft. In a recently conducted survey among retailers in
the UK, Ireland, Denmark, Sweden, Finland and Norway 80 percent of the 700
traders, who own 40,000 stores, reported that cameras reduce shrinkage. The
survey is carried out by the Centre for Retail Research, a research and analysis
company, on behalf of Axis Communications. Access to cameras via Internet, lower
overall costs, and the fact that cameras may be used to enhance store processes,
for instance when it comes to improved personnel planning and better exposure of
goods, are some of the advantages that were mentioned.

Today the market for small installations mainly consists of analog cameras, but
a technology shift towards network based surveillance is underway.

“With AXIS Camera Companion we are driving the technology shift from analog to
digital video surveillance in small installations. AXIS Camera Companion is a
good example of how we are the driving force in the network video market through
our innovative products,” says Ray Mauritsson.

AXIS Camera Companion has received a number of awards such as a “Highly
Commended Product Award” from Detektor International, a “ASIS Accolades
‘Security’s Best’ Award”, a “Maximum Impact Award” for the best video
surveillance system and a “Futurshop 2012 Award” for best security product.
For further information, please contact: Margareta Lantz, Manager Corporate
Communications & PR, Axis Communications Phone: 46 46 272 18 00, E-mail:
margareta.lantz@axis.com
About Axis Communications
As the market leader in network video, Axis is leading the way to a smarter,
safer, more secure world — driving the shift from analog to digital video
surveillance. Offering network video solutions for professional installations,
Axis’ products and solutions are based on an innovative, open technology
platform.

Axis has more than 1,000 dedicated employees in 40 locations around the world
and cooperates with partners covering 179 countries. Founded in 1984, Axis is a
Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS.
For more information about Axis, please visit our website www.axis.com