BFG Named Agency of Record for Lance(R) Sandwich Crackers

HILTON HEAD ISLAND, SC--(Marketwire - Dec 13, 2012) - BFG, a leading marketing and communications agency, today announced that it has been named digital Agency of Record for Lance® Sandwich Crackers, a brand under the Snyder's-Lance, Inc. umbrella. The relationship is effective immediately.

BFG will build on Lance's existing digital consumer platforms and expand into new multiplatform channels. The agency will be responsible for digital and promotion executions, including website development, mobile applications, retail point of sale, social media and creative.

"Lance is a strong brand in the food category, and we're excited to be working with them to celebrate their first 100 years and position them digitally for the next 100," said Kevin Meany, BFG President and CEO. "We look forward to generating enthusiasm and awareness in new, untapped environments on their behalf."

"BFG's proven track record as an integrated communications partner with expertise in the food category makes them a natural partner for Lance," said Tommy Ingram, Lance Senior Brand Director. "We're confident their efforts will bring added value as we grow our existing marketing programs."

About BFG
BFG Communications is an independent, creative communications agency that delivers seamless storytelling and consumer insights to companies large and small. Founded in 1995, BFG helps clients build brands. Headquartered in Hilton Head, SC, they innovate from offices in New York, Atlanta, and locations throughout North America. BFG employs more than 250 inspiring individuals, and its clients include Coca-Cola Company, Warner Brothers Entertainment, Hanes Brands, Snyder's-Lance Brands, and Treasury Wine Estates. For more information, please visit www.bfgcom.com

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, EatSmart Naturals®, O-Ke-Doke® and Grande® brand names, along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.