Las Vegas and Salt Lake City, Jan. 8, 2013 (GLOBE NEWSWIRE) -- Red Touch Media , the Salt Lake City, Utah-based technology company behind the fastest-growing digital media content management platform in the entertainment industry, today announced its new brand and solution offerings for content owners, advertisers, retailers and consumers at The Consumer Electronics Show (CES) in Las Vegas.
See content from Red Touch Media and Synaptic Digital: http://inr.synapticdigital.com/redtouchmedia
The newly-branded digital media content management company
provides a range of technologies and solutions to help content
owners, advertisers and retailers connect and engage with consumers
around their digital media content consumption activities. Through
the recent acquisition of Mediaport, Red Touch Media is best known
for its ability to protect and distribute licensed movies, TV
shows, music, games and books across its network of retail
interactive download stations around the world. Through the Red
Touch Digital Media Platform, the company is now offering
distribution through the web and mobile devices.
"The Red Touch Media brand launch signals the next chapter in our
evolution as a company," said Wayne Scholes, Executive Chairman and
CEO for Red Touch Media. "We have a longstanding track record in
the industry for helping content owners protect and distribute
their content internationally. With our latest distribution options
and sophisticated audience targeting technologies, we're looking to
expand upon this reputation and help brands and content owners
connect and strengthen consumer relationships around content in new
and exciting ways. We look forward to sharing our vision and
product capabilities with all the attendees at CES."
For content owners, Red Touch provides a powerful content
management platform that enables all digital content owners - such
as movie studios, record labels, game producers, and book
distributors - to secure their content across all forms of digital
distribution. The platform supports all aspects of business
management, from production and distribution, through consumer
analytics and billing. The Red Touch platform is the most secure
platform in the industry, offering digital rights management (DRM)
technology with more than 10 years of proven in-market
testing.
With its newly-enhanced platform, the company now offers an
impressive range of content recommendation features, which enables
the company to optimize recommendations for consumers, while
providing powerful targeting options for advertisers, retailers and
content owners alike. Content owners will use the targeting
capabilities of Red Touch's offering to test content in a
controlled environment, as well as drive market demand for new
releases. Advertisers - including content owners - will align their
campaign messaging to consumer content interests, or leverage the
platforms targeting capabilities with include demographic,
geographic, behavioral and facial recognition targeting. For
retailers, Red Touch provides the ability to link loyalty programs
to the content experience, enabling loyalty point redemption or
point-of-purchase incentives for free content downloads. By
providing access to customers' content libraries across all
devices, Red Touch is able to establish and retain a personal
connection with them on or offline.
"Red Touch intends to provide a powerful set of tools that let them
do business on their terms, with proven security, reduced costs and
improved targeting that enable them to run their businesses more
effectively and efficiently. We see our platform as a means to
redefine the consumer experience around content, while expanding
the market for content owners, providing new consumer targeting
options for all involved, while significantly enhancing consumer
access to the content they're looking for - wherever they choose to
access and consume content."
Red Touch Media is a new brand in the entertainment industry, but
the company has been around in various forms for more than a
decade. Sony Music, Warner Music Group, Paramount Pictures, Sony
Pictures, EMI and HDNet are early adopters using Red Touch Media
today. The company has established itself as a pioneer in digital
content management, starting with being the first to deliver movies
to a mobile device, continuing with being the first to deploy a
network of fully-integrated digital download interactive download
stations, and most-recently, the first to manage more than 2
Billion digital assets per month. With the launch of its new mobile
offerings, the company hopes to establish itself as a preferred
source of digital content for consumers.
Red Touch Media is based in Salt Lake City, Utah, with additional
offices in Johannesburg, New York, Los Angeles and London. The
company plans to expand its global reach to additional locations in
Europe and Asia in 2013. The company currently serves an audience
of more than 3 million consumers worldwide. Red Touch provides a
network of retail interactive download stations in more than a
dozen countries internationally, and through its new web portal and
mobile offerings, plans to reach consumers in most markets in
2013.
About Red Touch Media
Red Touch Media (RTM) connects content owners, advertisers,
retailers and consumers to premium digital content via the world's
most innovative distribution platform. RTM provides content owners
with a reliable, secure solution to manage and deliver all digital
media assets to their audiences and clients. Advertisers and
retailers can target consumers through user content preference and
downloads. For more information on Red Touch Media, please visit at
CES in booth #14038 or at http://www.redtouchmedia.com.