LiveWire Ergogenics, Inc. Signs 5-Time NFL All-Pro Wide Receiver Randy Moss to Exclusive Endorsement Agreement

ANAHEIM, CA--(Marketwire - Jan 17, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) has announced the signing of an exclusive endorsement agreement with Wide Receiver Randy Moss of the NFL's San Francisco 49ers, the current NFC West Division Champions.

Under the terms of the agreement LiveWire has acquired the right to use Mr. Moss's likeness, image and name in connection with the advertisement and promotion of LiveWire's Energy™ chews, the pocket-sized, portable alternatives to bulky energy drinks or shots. The endorsement agreement also includes terms for the personal appearance of Mr. Moss at a number of LiveWire promotional events and other advertising initiatives.

A 5-time NFL All-Pro selection, Randy Moss burst onto the NFL scene with the Minnesota Vikings by setting the NFL single-season record for most touchdown receptions (17) by a rookie, a record that remains unbroken. Mr. Moss also holds the NFL single-season record for most touchdown receptions, 23, set in 2007, as well as several other NFL records.

Commented LiveWire's CEO Bill Hodson, "We're thrilled that Randy Moss of the San Francisco 49ers has agreed to endorse and promote LiveWire Energy™ products. Randy is a true all-star and when LiveWire considered his great NFL career, his love of motorsports, his charities and his work with young people, we came to the conclusion that he is an exceptional choice to represent LiveWire and LiveWire Energy™ products."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.