LiveWire Ergogenics, Inc. Expands Broker Network to Include "Big-Box" Retail Through Navigator Sales and Marketing

ANAHEIM, CA--(Marketwire - Feb 6, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV), makers of the innovative LiveWire Energy™ chew products, is expanding its broker network to include "Big Box" retailers by engaging Navigator Sales and Marketing. "Big Box" retailers typically operate stores with more than 50,000 square feet of retail space.

With its national reach, Navigator delivers high quality consumer goods to top "Big Box" grocers, consumer packaged goods companies and independent retailers. The Navigator partners collectively have over 50 combined years of experience with major companies such as Coca-Cola, Frito Lay/Pepsico; Supervalu/American Stores and Campbell Soup Co. Navigator's focus has been on driving and implementing sales and marketing initiatives as well as building sales teams.

Navigator Sales and Marketing specializes in the marketing of niche and emerging brands to a national clientele and they are recognized in the industry as leaders in the area of driving profitable growth.

LiveWire CEO Bill Hodson stated, "For a product like LiveWire Energy™ chews, 'Big-Box' retail usually represents the third level of market penetration after Convenience Stores and Drug and Grocery Stores. With the success we're having at locations such as Albertson's and Northgate Markets, we felt it was the right time to bring in an experienced broker such as Navigator to help guide the company to 'Big-Box' success."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.