WOODLAND HILLS, Calif., Feb. 13, 2013 (GLOBE NEWSWIRE) -- ReachLocal, Inc. (Nasdaq:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced that it's online marketing solutions, ReachSearch and ReachRetargeting, have helped longtime client Lincoln Property Company drive revenue at their communities by increasing occupancy rates along with a lower cost per lease. With the high return on investment (ROI) received from working with ReachLocal, Lincoln Property has also been able to reduce their in-house marketing costs and improve the quality of their customer service teams.
Lincoln Property Company, the third largest property manager in the United States, wanted to increase its occupancy rates, but was not reaching enough prospects with traditional marketing efforts. They recognized the need for a robust web presence in order to reach the large number of renters who now search for apartments online. At first, Lincoln Property tried managing Google AdWords campaigns in-house, but found that it was too time consuming and the results were well below their expectations.
The company decided to outsource their online marketing and chose to partner with ReachLocal due to their expertise in the property management industry, along with their hands-on approach and proven results and high ROI for other clients. ReachLocal's dedicated account team, all with experience in the property management industry, developed a comprehensive strategy to reach the company's goals. This included the powerful combination of ReachSearch and ReachRetargeting to drive more leads from prospective renters in each local market. ReachSearch campaigns place property-specific ads on the key search engines, sites and directories where renters search for places to live. ReachRetargeting campaigns keep the company's properties top-of-mind by showing potential renters display ads for the properties whose websites they have visited. They also are using ReachLocal online marketing solutions to more quickly attract renters and fill new construction properties.
"We have a great partnership with ReachLocal because they have the right combination of expertise in our industry and online marketing to get the results we need, along with an overall high ROI," said Jennifer Staciokas, Vice President Marketing and Training at Lincoln Property. "By getting us in front of more online renters, ReachLocal has helped us increase occupancy rates and decrease our cost per lease. At some properties, we've been able to attribute 50 to 60 percent of the signed leases to ReachLocal campaigns."
As a result of the ROI of the ReachLocal marketing campaigns, Lincoln Property has been able to reduce their in-house marketing costs by eliminating other sources that weren't performing as well and had a higher cost per lease. In addition, the company has been able to increase the effectiveness of their customer service teams by listening to the recorded calls from their campaigns and providing guidance on ways to increase sales conversions.
"ReachLocal helps our clients acquire, manage and retain customers using our leading online marketing solutions and industry specific expertise," said Josh Claman, Chief Revenue Officer at ReachLocal. "It's gratifying to see how we've helped Lincoln Property reach more renters and grow their bottom line."
About ReachLocal, Inc.
ReachLocal, Inc.'s (Nasdaq:RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display retargeting (ReachRetargeting™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®) and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third-party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands, Japan and Brazil. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.
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Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure of the AdWords strategic relationship with Google to produce expected results; (3) failure to compete successfully in a highly competitive and rapidly changing marketplace, (4) failure to retain key employees, and (5) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.