BJÖRN BORG AB YEAR-END REPORT JANUARY

Positive fourth quarter – continued weak market
OCTOBER 1 – DECEMBER 31, 2012

  · The Group’s net sales increased by 13 percent to SEK 138.7 million (123.1).
Excluding currency effects, sales increased by 14 percent.
  · The gross profit margin was 51.6 percent (52.4).
  · Operating profit amounted to SEK 15.1 million (14.1).
  · Investments in Björn Borg Sport, China and England reduced operating profit
by SEK 3.5 million (1.5).
  · Profit after tax amounted to SEK 11.9 million (49.0).*
  · Earnings per share before and after dilution amounted to SEK 0.45 (1.92).*
  · Brand sales** (excluding VAT) decreased by 2 percent to SEK 376 million
(384). Excluding currency effects, brand sales were unchanged.
  · Björn Borg has recently announced the acquisition of its Finnish
distributor.

JANUARY 1 – DECEMBER 31, 2012

  · The Group’s net sales increased by 3 percent to SEK 551.4 million (536.5).
Excluding currency effects, sales rose 2 percent.
  · The gross profit margin was 50.2 percent (51.5).
  · Operating profit amounted to SEK 69.8 million (83.7).
  · Investments in Björn Borg Sport, China and England reduced operating profit
by SEK 21.4 million (15.1).
  · Profit after tax amounted to SEK 47.2 million (100.2).*
  · Earnings per share before and after dilution amounted to SEK 2.11 (4.19).*
  · Brand sales** (excluding VAT) decreased by 5 percent to SEK 1,598 million
(1,681). Excluding currency effects, the decrease was 3 percent.
  · The Board of Directors has recommended that the Annual General Meeting
approve a distribution of SEK 3.00 (4.00) per share, totaling SEK 75.4 million
(100.6).

QUOTE FROM THE CEO
“On the whole, Björn Borg reported stable development in 2012. We had a tough
start to the year, but finished with a strong fourth quarter with increased
sales and improved operating profit compared with the previous year, despite a
weak market. The recently announced acquisition of the Finnish operations is
another component in our continued expansion. It is our sixth largest market and
we see good opportunities to further develop our operations,” said CEO Arthur
Engel.
For further information, please contact:
Arthur Engel, President and CEO, telephone +46 8 506 33 700
Magnus Teeling, CFO, telephone +46 8 506 33 700
Björn Borg is required to make public the information in this year-end report in
accordance with the Securities Market Act. The information was released for
publication on February 14, 2013 at 7:30 am (CET).
BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2012

Anhänge
