ASSIA Appoints Jim Wheat as Chief Financial Officer

REDWOOD CITY, CA--(Marketwire - Feb 19, 2013) - ASSIA, Inc., the leading provider of high-performance software tools for dynamic spectrum management (DSM) of digital subscriber line (DSL) and Wi-Fi networks, today announced the appointment of Jim Wheat as chief financial officer, replacing retiring CFO, Ray Ostby. Wheat brings to ASSIA more than 30 years of financial management expertise from global technology companies, including SGI (Silicon Graphics), Lam Research, Raychem Corporation, and Honeywell.

Prior to joining ASSIA, Wheat served as CFO of SGI for four years, and provided strategic financial and operational leadership in guiding the company through several acquisitions. As CFO of Rackable Systems he was part of the senior-management team that acquired SGI, which resulted in strengthening the company's business and financial models, and led to improvement in operating margins. Before joining Rackable Systems, Wheat served as vice president and corporate controller at Lam Research, an international semiconductor equipment manufacturing company with approximately $3 billion in revenues, where he was responsible for worldwide accounting, policy compliance, SEC reporting, and internal audit functions.

Wheat received a bachelor of business administration degree with distinction from the University of Michigan and an MBA from The Wharton School of The University of Pennsylvania. He holds an active CPA license in the State of California.

"Jim Wheat brings vast experience leading finance organizations for global public and private companies," said Dr. John Cioffi, ASSIA chairman and CEO. "ASSIA is delighted to welcome Jim as the company continues to expand its broadband delivery solutions worldwide."

"ASSIA is well positioned to capitalize on the fast-growing market for broadband services and solutions," said Wheat. "I have been favorably impressed with the caliber and passion of the ASSIA staff, and I am looking forward to contributing to the company's success."

About ASSIA, Inc.
ASSIA, Inc. develops high-performance software tools that dramatically improve the speed and reach of DSL and Wi-Fi networks. Using Dynamic Spectrum Management (DSM), these platform-agnostic tools enable DSL service providers to manage lines in real time and to lower capital and operating expenses, increase revenue, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 60 million lines under contract with top-tier service providers worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit www.assia-inc.com.

ASSIA DSL Expresse and ASSIA Expresse Wi-Fi are registered trademarks of ASSIA, Inc.

"ASSIA" is an acronym for "adaptive spectrum and signal alignment."