NEWTON, MA--(Marketwire - Mar 11, 2013) - Topo Athletic, an innovative athletic brand, announced today the continued expansion of its North American sales team to meet increasing demand for the company's new line of athletic shoes, scheduled to hit retail shelves this summer.
The recent additions come quickly after the January appointment of Chris Cohen, formerly of New Balance Athletic, as vice president of sales for Topo Athletic. The brand's launch, at the Winter Outdoor Retailer Show in January, generated a great deal of excitement around the Topo product concept, allowing the existing sales agencies to quickly capitalize on the buzz and generate some early momentum.
"Our objective from the outset was to align with best-in-class sales agencies that possess both the business acumen and service mindset required to succeed in today's competitive market," said Chris Cohen, vice president of sales for Topo Athletic. "We're thrilled that the agencies we've partnered with today have exactly that; their collective focus on dealer service, support, and grassroots activation -- from the buying office to the sales floor -- makes them a great fit and tremendous ambassadors for the Topo Athletic brand. As we round out our sales organization, we look forward to partnering with more like-minded agencies that have proven track records and the ability to build strong retail relationships."
"Working with the entire team at Topo Athletic has been very exciting, and represents a great opportunity for our agency," said Tracy Ross, principle of Northwest Sales Reps. "We've seen significant growth in the lightweight athletic shoe market, and retailers have been extremely receptive to Topo's brand message and product as their customers continually seek to add to their lineup of running and training shoes."
To date, Topo Athletic has hired the following sales agencies to manage the brand in their respective regions: Kahl and Partners (Rockies), Kevin Brew and Associates (Mid Atlantic), Northwest Reps (North West), Sullivan-Bishop Agency (Mid South), Up East Sales (New England) and Waypoint Sales (Mid West).
About Topo Athletic
Topo Athletic is an athletic gear company created for and by athletes. Topo products are built with humble innovation, an acknowledgement that the most impressive thing that will ever go into our products is the athlete. We are committed to the ongoing study of physiology, environments and emerging technologies that enable athletes to constantly improve by amplifying the superb design of the human body. Topo Athletic was founded in 2012, funded by Norwest Venture Partners, and is based in Newton, Mass. For more information, please visit www.topoathletic.com.
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CONTACT:
Kristine David
SHIFT Communications
415-591-8452