LiveWire Energy(TM) Chews Now Available at Three MGM Resorts International Locations in Las Vegas and at 7-Eleven Stores in Southern California

ANAHEIM, CA--(Marketwire - Mar 12, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson announces that LiveWire Energy™ chews are now available at three MGM Resorts International locations in Las Vegas, the MGM Grand, Luxor and Excalibur Hotels and Casinos.

In addition, Mr. Hodson announced that 7-Eleven, Inc. is now offering LiveWire Energy™ chews at 30 locations Orange County, California. The 7-Eleven stores offer LiveWire the opportunity to strategically spread the LiveWire message with multiple daily on-site promotions. LiveWire plans to expand product distribution through 7-Eleven on a weekly basis.

Commented CEO Bill Hodson, "7-Eleven is the world's largest operator, franchisor and licensor of convenience stores. We're very pleased to establish ourselves with 7-Eleven in Orange County and we look forward to a successful relationship with this great convenience store chain."

"The Gaming Industry in Las Vegas and around the world represents a unique marketing opportunity for LiveWire. LiveWire Energy™ chews will be available to thousands of highly active guests per week at the MGM Grand, Luxor and Excalibur hotels. These are great locations for us, not only because of the 24-hour non-stop action, but also because the casino visitors are from all over the world. It's great international exposure for the LiveWire brand."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.