TradeDoubler AB: NOTICE TO THE ANNUAL GENERAL MEETING IN TRADEDOUBLER AB (publ)


The  shareholders of  TradeDoubler AB  (publ), reg.  no. 556575-7423, are hereby
summoned to Annual General Meeting to be held on Tuesday 7 May 2013, at 5.00 pm,
at  the company's premises on Sveavägen 20, 7(th) floor, Stockholm. Registration
for the meeting will commence at 4.30 pm.

A. Participation

Shareholders  who wish to participate in the  Annual General Meeting must (i) be
recorded as shareholders in the register of shareholders maintained by Euroclear
Sweden AB ("Euroclear") on Tuesday 30 April 2013, and (ii) notify the company of
their intention to attend the meeting no later than on Tuesday 30 April 2013, at
4:00 pm.

The  notification shall be made in  writing to TradeDoubler AB (publ), Sveavägen
20, 7(th) floor,  111 57 Stockholm, or  by e-mail bolagsstamma@tradedoubler.com.
When  the shareholders notify the company  they shall state their name, personal
identity  number/registration  number,  address,  telephone  number,  registered
holding  of  shares  and,  when  applicable,  number  of  assistants  and,  when
applicable,  representatives. Shareholders who are represented by a proxy holder
should  send the  original proxy,  signed and  dated by  the shareholder, to the
company  in advance of the  Annual General Meeting. If  the proxy is issued by a
legal  entity a certified copy of  the certificate of registration or equivalent
("Registration  Certificate")  for  the  legal  entity  shall  be  attached. The
Registration  Certificate and the  proxy cannot be  older than one year, however
not  when  the  proxy  according  to  its  wording is valid for a longer period,
maximum  five  years.  The  proxy  form  is available on TradeDoubler's website:
www.tradedoubler.com.

Shareholders whose shares are registered in the name of a nominee must, in order
to  participate in  the Annual  General Meeting,  request that  their shares are
temporarily  re-registered in  their own  names in  the register of shareholders
maintained  by Euroclear.  Such registration  must be  effected by Euroclear not
later  than on Tuesday 30 April 2013. This means that shareholders who need such
registration  must in due  time before Tuesday  30 April 2013 notify the nominee
thereof.

Any  personal  record  data  from  proxies  and  the  register  of  shareholders
maintained  by Euroclear will be used for necessary registration and preparation
of the voting list for the Annual General Meeting.

At  the time of issuing notice to attend the Annual General Meeting, the company
has  in total 42,807,449 registered shares, with one vote per share. The company
holds 130,000 own shares.

The  shareholders present at the Annual General  Meeting have a right to request
information  regarding  the  matters  on  the  agenda  or the company's economic
situation  in accordance with Chapter 7, Section 32 of the Swedish Companies Act
(2005:551).

B. Matters at the Annual General Meeting

B.1 Proposed Agenda

   1.  Opening of the meeting.

   2.  Election of the chairman of the meeting.

   3.  Preparation and approval of the voting list.

   4.  Approval of the agenda.

   5.  Election of one or two persons to certify the minutes.

   6.  Consideration of whether the meeting has been properly called.

   7.  The Managing Director's presentation.

   8.  Report by the chairman of the Board of Directors on the work of the
       Board of Directors, the remuneration committee's and the audit
       committee's and the nomination committee's respective chairman's report
       on the work of the remuneration committee, the audit committee and the
       nomination committee.

   9.  Presentation of the Annual Accounts and the auditors' report and the
       consolidated accounts and the consolidated auditors' report.

   10. Resolutions regarding:

       a) adoption of the profit and loss account, the balance sheet and the
       consolidated profit and loss account and the consolidated balance sheet,

       b) allocation of the company's result according to the approved balance
       sheet, and

       c) discharge from liability for the members of the Board of Directors
       and the Managing Director.

   11. Determining the number of members of the Board of Directors that shall
       be elected by the meeting.

   12. Resolution on remuneration of the Board of Directors and the auditors.

   13. Election of the members of the Board of Directors.

   14. Election of the chairman of the Board of Directors.

   15. Election of auditors.

   16. Resolution on the nomination committee for the Annual General Meeting of
       2014.

   17. Resolution on principles for compensation and other conditions of
       employment of the company management.

   18. Resolution on long-term incentive program including resolutions on:

       a) Performance Related Share Program 2013.

       b) Repurchase of own shares due to Performance Related Share Program
       2013.

       c) Transfer of own shares due to Performance Related Share Program 2013.

   19. Other matters.

   20. Conclusion of the meeting.



B.2 Proposals for decision

Item 2 - Election of the chairman of the meeting

The  nomination  committee  proposes  Mats  Sundström,  chairman of the Board of
Directors, as chairman of the meeting.

Item 10 b) - Allocation of the company's result

The  Board  of  Directors  proposes  that  no  dividend  shall  be  paid  to the
shareholders.

Items 11-15 - Election of the Board of Directors and remunerations etc.

The  nomination committee  has consisted  of Johan  Strandberg, appointed by SEB
Fonder (chairman), Ramsay Brufer, appointed by Alecta, Mats Andersson, appointed
by the Fourth Swedish National Pension Fund, and Mats Sundström, the chairman of
the Board of Directors.

The nomination committee has proposed the following to the Annual General
Meeting:


 - that the number of General Meeting elected ordinary members of the Board of
   Directors shall amount to five without any deputies;

 - that the compensation, unadjusted compared to last year, shall amount to:


   chairman of the Board of Directors       SEK 670,000

   directors of the Board of Directors      SEK 310,000

   chairman of the remuneration committee   SEK 50,000

   members of the remuneration committee    SEK 25,000

   chairman of the audit committee          SEK 100,000

   members of the audit committee           SEK 50,000;


 - that  compensation is not awarded  to members of the  Board of Directors who
   are employed by the TradeDoubler group;

 - that  the auditors shall be entitled to  a fee in accordance with the amount
   invoiced;

 - that  the  following  persons  are  re-elected  as  members  of the Board of
   Directors:  Mats  Sundström,  Kristofer  Arwin,  Martin  Henricson, Caroline
   Sundewall  and Simon Turner and it shall  be informed that the member of the
   Board of Directors Heléne Vibbleus Bergquist has declined re-election;

 - that Mats Sundström is elected as chairman of the Board of Directors; and

 - that  Ernst & Young AB is elected as  auditor (for one year). If the General
   Meeting  resolves  in  accordance  with  the proposal, the authorised public
   accountant Thomas Forslund will be appointed as auditor in charge by Ernst &
   Young AB.



Item 16 - Resolution on the nomination committee for the Annual General Meeting
of 2014

The nomination committee proposes, in short, the following nomination procedure.

The  company shall have  a nomination committee  consisting of four members; one
member  appointed by  each of  the three  shareholders controlling  the greatest
number  of votes and the chairman of the Board of Directors. The chairman of the
nomination  committee  shall  be  the  member  who  has  been  appointed  by the
shareholder  controlling the greatest number of votes, unless the members decide
differently.

The  nomination committee shall  be formed based  on the shareholding statistics
from   Euroclear  as  per  the  last  banking  day  in  August  2013, and  other
shareholding  information which  is available  to the  company at  that point in
time.

The  names of the appointed members and  the names of the shareholders they have
been appointed by shall be announced as soon as they have been appointed.

If,  during the nomination committee's term  of office, one or more shareholders
who  appointed a member(s) to  the nomination committee no  longer are among the
three  shareholders  controlling  the  greatest  number  of  votes,  the members
appointed  by  such  shareholder(s)  shall  resign  and  be  replaced  by  a new
member/new  members appointed by  the shareholder(s) that  at that time has/have
resided among the three shareholder(s) controlling the greatest number of votes.
Unless  specific reasons are at  hand, no changes shall  occur in the nomination
committee's  composition if merely marginal changes  in the number of votes have
occurred,  or if the changes have occurred  later than three months prior to the
Annual General Meeting.

The nomination committee shall draw up proposals, on the issues mentioned below,
for presentation to and decision by the Annual General Meeting 2014:

   a) proposal of chairman of the Annual General Meeting,

   b) proposal of Board of Directors,

   c) proposal of chairman of the Board of Directors,

   d) proposal of auditor;

   e) proposal of remuneration and other compensation to each member of the
      Board of Directors and compensation for committee work,

   f) proposal of remuneration to the company's auditor, and

   g) proposal of nomination procedure for the Annual General Meeting 2015.


Item 17 - Resolution on principles for compensation and other conditions of
employment of the company management

The  Board  of  Directors'  proposal  for  principles  of compensation and other
employment terms of the company management is, in summary, that the compensation
shall  be competitive  on the  local market  in order  to attract,  motivate and
retain  highly skilled employees. Individual remuneration  shall be based on the
employee's experience, competence, responsibility and performance.

Total remuneration shall be based on four main components; base salary, variable
salary, pension benefits and long term incentive programs.

Variable  salary shall be in line with  local market conditions and shall reward
growth,  earnings of the  business and have  a uniting effect  for the group. It
should  also  be  based  on  predetermined  measurable targets. There shall be a
maximum limit for the variable salary, normally not more than 50 per cent of the
base salary.

The  Board  of  Director's  view  is  that  long term incentive programs form an
essential  part of the  long term remuneration  strategy. The Board of Directors
has  the intention to propose the company to continue offer a long term share or
share  price related incentive program, corresponding to the program resolved at
the  Annual General Meeting 2011 and 2012, to the executive management and other
key  employees. The  Board of  Directors is  of the  opinion that such a program
should be performance based, presuppose a continued employment within the group,
and,  to the  extent it  is considered  necessary, require  an investment by the
employee.  The Board of Directors may alternatively propose a cash based program
which is not share nor share price related which should be performance based and
whereby  the maximum payment to the management  may amount to 50 per cent of the
base  salary. Share and share price related incentive programs shall be approved
by a General Meeting.

Matters  regarding the  terms of  employment for  the Managing  Director will be
decided  upon by the Board of Directors.  The Managing Director decides upon the
terms  of employment for  the other company  management, after approval from the
remuneration committee.

The  Board of  Directors or  the remuneration  committee may  deviate from these
principles if special reasons are at hand in an individual case.

Item 18 - Resolution on long-term incentive program

Background and reasons for the proposal

The Board of Directors find it essential and in all shareholders interest that
key employees in the group have a long-term interest of a good value development
of the share in the company and proposes the Annual General Meeting in view of
this the below presented Performance Related Share Programme 2013 for key
employees.

The purpose of Performance Related Share Programme 2013 is, as earlier, to
increase the group's attractiveness as an employer and stimulate the key
employees to continued loyalty and continued good performances. To participate
in the programme it is required that key employees with resident in Sweden make
an own share investment.

The programme essentially corresponds to Performance Related Share Programme
2011 and 2012 that were resolved upon at the 2011 and 2012 Annual General
Meetings respectively. It is the intention of the Board of Directors to propose
the Annual General Meeting a long-term incentive programme also for 2014 in
accordance with the proposed principles.

Item 18 a) - Performance Related Share Programme 2013

The Board of Directors proposes that the Annual General Meeting resolves on the
implementation of a long-term Performance Related Share Program 2013 that covers
maximum 365,000 shares (and further including a maximum of 100,000 shares as
hedge for social security fees), according to the principle guidelines below.

Up to 17 key employees including the Managing Director will be offered
participation in Performance Related Share Programme 2013.

Maximum participation in Performance Related Share Programme 2013 requires that
employee with resident in Sweden owns TradeDoubler shares ("Saving Shares")
corresponding to a value of ten per cent of the participant's base salary (fixed
salary) before tax for year 2013 divided by the average volume-weighted share
price on NASDAQ OMX Stockholm for the TradeDoubler share during a period of ten
trading days immediately following the Annual General Meeting 2013. If Savings
Shares are retained by the employee during a three-year period and employment
within the TradeDoubler group continues during the entire period, the employee
has right to, provided the below stated performance requirements related to
earnings per share are achieved, allotment of shares free of consideration
("Performance Shares"), according to the following:

  * The Managing Director, having resident outside Sweden, has right to
    allotment of up to four Performance Shares for each TradeDoubler share he
    would have received if he had invested up to ten per cent of his base salary
    before tax for year 2013 on corresponding terms as participants resident in
    Sweden.
  * Approximately three key employees with resident in Sweden have right to
    allotment of up to three Performance Shares for each Savings Share.
  * Approximately nine key employees with resident outside Sweden have right to
    up to three Performance Shares for each TradeDoubler share the participant
    would have received if he had invested up to ten per cent of his base salary
    before tax for year 2013 on corresponding terms as participants resident in
    Sweden.

A requirement for share ownership does not exist for employee resident outside
Sweden. If participant with resident in Sweden disposes Savings Shares during
the three-year period, the possibility to receive Performance Shares will reduce
proportionally.

Allotment of Performance Shares is based on average annual percentage growth
rate in Earnings per Share ("EPS") during the financial years 2013 to 2015
compared with the financial year 2012. Allotment of Performance Shares will take
place between an average annual EPS growth of 20 and 40 per cent. No allotment
of Performance Shares will take place if the annual EPS growth is less than 20
per cent. At 20 per cent average annual EPS growth, 20 per cent of the maximum
allotment will be allocated. Maximum number of Performance Shares will be
allocated if the average annual EPS growth is at or above 40 per cent. Allotment
of Performance Shares at an average annual EPS growth between 20 and 40 per cent
is linear.

The value that a participant can receive at allotment of Performance Shares in
the programme is maximized at an amount per share that corresponds to 400 per
cent of the average volume-weighted share price on NASDAQ OMX Stockholm for the
TradeDoubler share during a period of ten trading days immediately following the
Annual General Meeting 2013.

Before the number of Performance Shares to be allotted are finally determined,
the Board of Directors shall examine whether the allotment is reasonable
considering the company's financial results and position, shareholder value
development, conditions on the stock market and other circumstances, and if not,
as determined by the Board of Directors, reduce the number of Performance Shares
to be allotted to the lower number of shares deemed appropriate by the Board of
Directors.

Participants shall for allocated Performance Shares receive compensation equal
to the cash dividend paid out during the three-year period.

The number of shares included in the proposal may be re-calculated by the Board
of Directors due to changes in the capital structure, such as bonus issue,
consolidation or split of shares, new issue or reduction of the share capital or
similar measures.

The Board of Directors, or a committee established by the Board of Directors for
this purpose, will be responsible for the detailed drafting and management of
Performance Related Share Programme 2013, within the scope of the principal
conditions and guidelines as specified. The Board of Directors shall thereupon
be entitled to make necessary adjustments to meet specific rules or market
conditions abroad.

Participation in Performance Related Share Programme 2013 presupposes that such
participation is legally possible as well as possible with reasonable
administrative cost and financial efforts according to the assessment of the
company. The Board of Directors shall however be entitled to implement an
alternative incentive solution for employees in such countries where
participation in Performance Related Share Programme 2013 is not advisable. Such
alternative incentive solution shall, as far as practicably possible, correspond
to the terms for Performance Related Share Programme 2013.

Costs

The total effect on the profit and loss account is estimated to approximately
SEK 7.1 million distributed over the years 2013 - 2016. The costs shall be
compared with TradeDoubler's total remuneration costs 2012, including social
security fees, amounting to SEK 321.5 million.

The calculations are based on assumptions that all available shares in the
Performance Related Share Programme 2013 will be utilized.

Costs that affect the profit and loss account, but will not have an effect on
the cash flow

Compensation costs, corresponding to the value of Performance Shares transferred
to employees is estimated to approximately SEK 5.5 million. The compensation
costs are distributed over the plan period 2013 - 2016.

Social security charges as a result of transfer of shares to employees on an
assumed average share price at allotment at SEK 15 are estimated to amount to
approximately SEK 1.6 million. The social security costs are expected to occur
mainly during 2016.

Costs that affect the profit and loss account and cash flow

Administration costs have been estimated at a maximum of SEK 1 million.

Dilution and effects on key figures

The company has approximately 42.8 million issued shares.

As per 31 December 2012, the company held 130,000 own shares to be used for
Performance Related Share Programme 2011, corresponding approximately 0.3 per
cent of the total number of issued shares and votes in the company. The Board of
Directors proposes that these shares instead shall be used for Performance
Related Share Programme 2013 and be transferred according to item 18 c) below.

In order to implement Performance Related Share Programme 2013 an additional
total of 345,000 shares are required, corresponding to approximately 0.8 per
cent of the number of issued shares and votes in the company.

Preparation of the matter

Performance Related Share Programme 2013 has been prepared by the remuneration
committee and has been adopted by the Board of Directors. The Managing Director
has not participated in the preparation and resolution on the proposal.

Outstanding share-related incentive programmes

The company's current share related incentive programmes are described in the
company's 2012 Annual Account in footnote K6.

Majority requirements

A valid resolution by the Annual General Meeting in respect of the proposal
under this item requires that the resolution be supported by shareholders with
more than half of the votes cast or, in the event of a tied vote, through the
chairman exercising his casting vote.

Item 18 b) and 18 c) - Acquisition of own shares and transfer of own shares

Background

The Board of Directors has evaluated different methods for securing the
undertakings under Performance Related Share Programme 2013, and considers that
repurchased shares provide the most cost-efficient and flexible hedge for the
programme.

The Board of Directors still consider that is to the company's benefit to use
repurchased shares for the company's share-related incentive programme. If the
Annual General Meeting approves Performance Related Share Programme 2013, the
programme may lead to the delivery of Performance Shares. To be able to meet the
future delivery undertakings and hedge costs related to this, the Board of
Directors has resolved to propose that the Annual General Meeting resolves to
acquire and transfer own shares. If the proposal to transfer repurchased shares
to programme participants would not be approved by the Annual General Meeting,
the Board of Directors will consider other means to meet the delivery
undertakings under the programme.

The company has earlier repurchased 130,000 own shares.  In order to fulfil
undertakings during Performance Related Share Programme 2013 (including social
security fees) it is proposed that these 130,000 shares are being used. In
addition to that, a maximum of 345,000 additional shares are required,
corresponding to approximately 1.1 per cent of the total number of issued
shares.

In order to secure delivery under Performance Related Share Programme 2013, the
Board of Directors proposes under item 18 c), that no more than 365,000 shares
may be transferred to employees within the TradeDoubler group, and in addition
no more than 110,000 shares may be transferred at the NASDAQ OMX Stockholm in
order to cover inter alia social security fees in Performance Related Share
Programme 2013.

In view of this and in order to secure delivery of shares to participants in
Performance Related Share Programme 2013 and by that means secure costs related
to this the Board of Directors proposes the following.

Item 18 b) - Acquisition of own shares due to Performance Related Share
Programme 2013

The Board of Directors proposes that the Annual General Meeting authorizes the
Board of Directors, for the period until Annual General Meeting 2014, at one or
several occasions, to resolve on acquisitions of own shares as follows.

i) Acquisitions may be made of no more than 345,000 shares.
ii) The shares may only be acquired on NASDAQ OMX Stockholm and in accordance
with the rules regarding purchase and sale of the Company's own shares as set
out in NASDAQ OMX Stockholm's Rulebook for issuers.
iii) Acquisitions of shares may only be made at a price within the officially
quoted price range on each occasion, which means the range between the highest
buying price and the lowest selling price.
iv) Payment for the shares shall be made in cash.

The acquisition cost for repurchase of own shares are estimated to maximum SEK
5.2 million at an assumed share price of SEK 15.

Item 18 c) - Transfer of own shares due to Performance Related Share Programme
2013

In order to fulfil obligations under Performance Related Share Programme 2013 it
is proposed that the Annual General Meeting resolves on transfer of shares
acquired according to item 18 b) above, i.e. in total no more than 345,000
shares and those 130,000 own shares already held by the company, i.e. in total
475,000 shares, according to the following:

i) No more than 365,000 shares may be transferred to participants in under item
18 a) accounted for Performance Related Share Programme 2013. Transfer may
either be made free of consideration directly to participant or through transfer
to a subsidiary within the TradeDoubler group, in which such subsidiary shall be
obligated to immediately free of consideration transfer shares to participant.
ii) The company shall be entitled to, before the Annual General Meeting 2014, on
NASDAQ OMX Stockholm, in accordance with the rules regarding purchase and sale
of the Company's own shares as set out in NASDAQ OMX Stockholm's Rulebook for
issuers, at a price within the officially quoted price range on each occasion,
which means the range between the highest buying price and the lowest selling
price, at one or several occasions, transfer no more than 110,000 shares in
order to cover certain expenses, mainly social security fees that may arise due
to Performance Related Share Programme 2013.

The 475,000 shares required for Performance Related Share Programme 2013
correspond to a dilutive effect of approximately 1.1 per cent.

The reason for the deviation from the shareholders' pre-emptive rights and basis
for the calculation of the transfer price according to item 18 c) is to enable
TradeDoubler to transfer shares to participants in Performance Related Share
Programme 2013 in accordance with the terms and conditions adopted for the
programme.


Majority requirement

A valid resolution by the Annual General Meeting in respect of the proposal
under item 18 b) requires that the resolution be supported by shareholders with
at least two-thirds of the votes cast as well as represented at the Annual
General Meeting. A valid resolution by the Annual General Meeting in respect of
the proposal under item 18 c) requires that the resolution be supported by
shareholders with at least nine-tenths of the votes cast as well as represented
at the Annual General Meeting.

C. Miscellaneous

The  Annual  Accounts,  the  auditor's  report  and complete proposals and other
documents  according  to  the  Swedish  Companies  Act  will, no later than from
Tuesday 16 April 2013, be made available at the company's head office and at the
company's website: www.tradedoubler.com. Copies of the documents as well as this
notice  will be sent  without charge to  shareholders that so  request and state
their address.


                          ___________________________

                             The Board of Directors
                            Stockholm in April 2013
                             TradeDoubler AB (publ)


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NOTICE TO THE ANNUAL GENERAL MEETING IN TRADEDOUBLER AB (publ).pdf