SCOTTSDALE, Ariz., April 24, 2013 (GLOBE NEWSWIRE) -- Matrix Medical Network, the nation's leading provider of prospective health assessments for Medicare Advantage (MA) plan members, and GE Capital Fleet Services, have collaborated to create a fleet vehicle program to support Matrix's more than 500 Nurse Practitioners (NPs) as they conduct MA health assessments in more than 30 states. The collaboration that is helping to change the lives of hundreds of thousands of senior Americans every year is highlighted in a new Bloomberg Television commercial and posted on Matrix's new YouTube channel.
Matrix's team of NPs completed more than 220,000 assessments in 2012, well ahead of the company's 2011 record-setting total. The company is already on track to exceed its 2012 health assessment completion total. A key element of Matrix's operational processes that support its field-based NPs is the company's relationship with GE Capital Fleet Services that helped the company finance and launch a national fleet vehicle program. Matrix has more than 500 GE Capital-financed and -supported fleet vehicles deployed to NPs across the United States.
"Our NPs drive more than 12 million miles every year as they make their 'life changing' rounds in support of our Medicare Advantage clients and their members," said Randy Dobbs, chief executive officer of Matrix. "Because of our relationship with GE Capital Fleet Services, where they focus on keeping our clinical teams in great vehicles and on the roads, Matrix can focus on providing the comprehensive in-person, 60-minute-plus prospective health assessments in member homes and nursing facilities that we pioneered using a national network of highly-trained employee NPs more than a decade ago."
The Matrix-GE Capital Fleet Services' vignette will appear weekly on Bloomberg Television, the trading floors of the New York Stock Exchange, and Bloomberg terminal user screens. In addition, an audio version will play on Bloomberg radio through Nov. 25, 2013. The commercial airs on Bloomberg Television during the following programs and times (EST):
- Bloomberg Surveillance (6 a.m. – 8 a.m.): Commercial airs five times each week
- Bloomberg Market Day (8 a.m. – 6 p.m.): Commercial airs 12-14 times each week
- Bloomberg Prime (6 p.m. – 12 a.m.): Commercial airs three-four times each week
The one-minute Matrix-GE Capital commercial can also be viewed on Matrix's new YouTube channel at Matrix Medical Network & GE Capital Vignette.
The commercial with GE Capital Fleet Services is part of a new brand awareness campaign launched earlier this year, called "Changing Lives," designed to provide more information to health plans, medical groups, MA plan members, and caregivers about Matrix's specialized approach to better senior health. The campaign focuses on member health, assessment quality, and client reduced cost benefits of using Matrix's model of one-hour-plus health assessments performed by the company's clinical team of highly skilled NPs that differentiates the company from its competitors.
About Matrix Medical Network
Matrix is headquartered in Scottsdale, Ariz., and provides in-person prospective medical assessment and transition of care services that help medical plan clients manage costs and provide high-quality care. Having pioneered the use of a national network of highly-trained employee Nurse Practitioners to conduct medical assessments in plan member homes or nursing facilities, Matrix is dedicated to improving the quality of healthcare in the U.S. through offering affordable home-care service options; helping clients efficiently, accurately, and securely collect plan member information; and providing data analytic and risk adjustment solutions that improve clinical outcomes. Matrix is owned by Welsh, Carson, Anderson & Stowe, a leading private equity investment firm. For more information, visit www.MatrixForMe.com.
About GE Capital Fleet Services
GE Capital Fleet Services, based in Eden Prairie, Minn., is a global fleet management company with operations in the United States, Canada, Europe, Japan, Australia and New Zealand. Visit the website at gefleet.com or follow the company's eco news and updates via Twitter (@GEFleetSvcs).
GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (@GECapital). GE (NYSE:GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.