Truli Inks Deal With YuMe, a Leading Provider of Digital Video Brand Advertising Solutions

LOS ANGELES, CA--(Marketwired - May 9, 2013) - Truli Media Group, Inc. (OTCQB: TRLI), parent company of Truli, a global faith-based & family friendly media content platform and social community hub, today announced that it has signed an agreement with YuMe, a leading independent provider of digital video brand advertising solutions.

"YuMe delivers intelligent digital video advertising solutions across multiple screens for major brands, and we are very excited to work with them now on further monetizing Truli's growing video and app inventory," said Michael Jay Solomon, Founder, Chairman and CEO of Truli. "Additionally, YuMe's multi-screen compatibility -- across computers, tablets, mobile devices and connected TVs -- is right in line with our goal of providing the most intuitive and robust offering for our users."

"We're looking forward to maximizing Truli's monetization through our SDK technology while supporting their progress with our highly experienced and knowledgeable team," said Bryan Everett, EVP of Business Development at YuMe. "YuMe's video platform has much to offer Truli and we're excited to get started."

About YuMe

YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit YuMe.com, follow @YuMeVideo and like YuMe on Facebook.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

About Truli

Truli offers a unique distribution platform focused on Christian and family-friendly content that is free for users to view, interact and engage with on any mobile apparatus such as tablets, phones, smart TV, etc. Truli is free for ministries as many additional sermons are delivered weekly, as well as music videos, film/television content, sports, comedy and educational material. Truli offers a single platform that is flexible and easy to access to connect users, enabling the delivery of relevant and family content to the Evangelical community market of 100+ million people in the U.S. (and 700+ million outside the U.S.) representing $4.3 billion of annual gross industry sales in the U.S. alone.

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