Sauer Energy and iCeL Deliver Next Generation Solutions

CAMARILLO, CA--(Marketwired - May 15, 2013) - Sauer Energy Inc. ("SEI") (OTCBB: SENY), developer of the patented WindCharger™ vertical axis wind turbine (VAWT) and manufacturer of the patented HELIX WIND® vertical axis wind turbine, announced today it has entered into a Memorandum of Understanding to form a Strategic Alliance with iCeL® Energy Solutions™ ("iCeL"), a state-of-the-art energy storage and management solutions company.

SEI and iCel will collaborate in developing a custom renewable energy solution, utilizing SEI wind turbines and the innovative iCeL technology.

Based in Van Nuys, California, iCeL specializes in energy storage solutions that are safe, lightweight, modular, programmable, scalable and hot-swappable. They can be fully monitored from anywhere in the world, via the web.

"Our combined Strategic Alliance goal is to provide every customer of SEI with a reliable, long-lasting, cost-effective renewable energy source that's not grid-dependent," stated JS Parker, CEO of iCel.

SEI is also announcing its new Smart Energy Efficient Solutions ("SEES"). These advanced sustainable technologies will preview the next generation of renewable energy management.

SEI and iCeL are pooling resources, engineering and technology to customize energy storage and management that's both cost-effective and renewable. Its cutting-edge WindCharger, along with iCeL's lithium-ion energy solutions, will provide a value-added proposition for the "any time use" of production and storage of energy in each SEES. This can maintain a constant supply of power, and permit a seamless back-and-forth from on-grid to off-grid, as demand dictates.

To ensure that maximum energy efficiency is captured and processed, iCeL solutions are custom-matched and correlated with wind turbine output, providing a proper balance of storage and management. By combining these state-of-the-art technologies, each customer can minimize the costs of grid tie-in power, and reduce their monthly utility bills dramatically.

For commercial applications, SEES can reduce operational energy costs, delivering sustainability and/or distributing critical Uninterrupted Power Supply ("UPS"). Each customer can use SEES to its greatest advantage, to realize an ROI in just 5 years, depending on their choice of packages.

SEI and iCel use complementary technologies. That allows large commercial or small applications to be paired together for more cost-effective, scalable renewable power.

SEI's line of turbines, together with iCeL's technology, will produce zero-carbon footprint energy solutions for strategic energy accountability and profitability.

"We are excited about collaborating with iCeL and look forward to delivering proven SEES in an all-in-one package, to be monitored in real-time. This will give our customers the ability to control costs and distribute energy upon demand, making it predictable and reliable," stated Dieter Sauer, CEO and President of SEI.

SEI's wind turbine efficiencies and iCeL's expertise in energy storage and management can yield the most efficient residential and commercial SEES on the market today.

About iCeL®
iCeL® has perfected the engineering of an intelligent, integrated, and interactive lithium-ion energy storage and management technology that is affordable, efficient, and effective for the replacement of the world's lead acid battery systems. iCeL® solutions produce reliable and sustainable emergency and uninterrupted power supplies, utility peak demand power, smart demand response management solutions, and portable integrated power distribution and generation solutions for industry needs worldwide.

For more information, please visit www.iCeLUSA.com

About Sauer Energy Inc.®
Sauer Energy Inc.® is a technology developer and manufacturer focused on the emerging renewable energy market. We believe that because it requires few parts, SEI's technology, which provides a new direction for wind capture, will easily scale from residential to small community and up to large industrial scale. The market opportunity for a new, innovative technology is unlimited. SEI has created the WindCharger™ brand model to provide a better solution for the use of wind capture for residential or small building use.

The WindCharger™ is one of Sauer Energy's key innovation priorities. With several patents in place and many more pending, SEI is engaged in manufacturing and commercialization now, and plans to see a financial return on its investments. To learn more about Sauer Energy and see images of this revolutionary wind turbine system, please visit:
www.SauerEnergy.com

Due to the acquisition of the assets of Helix Wind, SEI plans to be able to offer the Helix vertical axis wind turbine systems in the near future. They are specifically designed to be pole mounted and can respond to the demand for applications that do not require roof mounting. To learn more about Helix turbines and see images, please visit:
www.HelixWind.com

Sauer Energy... the future of energy!®

Forward-Looking Statements
This news release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey Company progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. Whereas management believes such representations to be true and accurate based on information and data available to the Company at this time, actual results may differ materially and are subject to risk and uncertainties. Factors that may cause actual results to differ include without limitation: dependence on key personnel and suppliers; SEI's ability to commercialize its wind turbine technology; ability to defend intellectual property; wind turbine material and component costs; competition; economic conditions; consumer demand and product acceptance, and availability of growth capital.

Additional considerations and risk factors are set forth in reports filed on Form 8-K and 10-K with the SEC and other filings. Readers are cautioned not to place undue reliance upon these forward-looking statements; historical information is not an indicator of future performance. The Company undertakes no obligation to update publicly any forward-looking statements.