Women Cyclists Are 50 Percent of the Market, Hero Kit Keeps Them Riding

BOULDER, CO--(Marketwired - May 29, 2013) - The bike community is changing. Riding can mean road, mountain, cruiser, cross, downhill or commuting, and like the style of riding, more women are choosing to ride. Hero Kit™ repair kits is there with tools, including a step-by-step manual on how to make the most common bicycle repairs, a great solution for first time and the growing market of women cyclists.

According to new studies by Leisure Trends and Bicycle Retailer and Industry News (BRAIN) - "Women are no longer a trend but a movement." As women hit the road this summer, they need to know how to keep their bikes rolling.

The Hero Kit contains the necessary tools to repair breakdowns, such as flat tires, loose cables, loose bolts or spokes. It includes a high quality 12 function multi-tool, Tyvek tire patch, frame and cleat bolts, chain links, brake and gear cable; and handy items such as zip ties and fanny cream. All this gear fits in the palm of your hand for $39.99.

This month Outside Magazine endorsed the product, "As the ideal Mother's Day gift, May 2013, Never worry about your mom popping a tire or breaking a chain miles from the trailhead thanks to Hero Kit, a smart new line of road- and mountain-biking safety products."

Rippin' Chix Steep Camps founder and champion endurance biker Alison Gannett said, "For all riders, Hero Kit is the only brand that captures the three pillars of an ideal product: True and empowering knowledge to get out of an emergency; verifiable high quality tools to get the repairs done; and all the 'other' materials that only experience teaches you to carry."

As noted by a Rippin' Chix participant, "[HK] saved the day not once, but twice. First, I used a zip tie to secure one rider's brake cable to her fork. Next, I lost a cleat bolt and was able to keep riding because of the spare in my Hero Kit. Both incidents could have been show-stoppers, but the two of us were able to keep riding and enjoy our camp." S.A. from Colorado.

Growing in numbers, charity rides and women's clinics are championing this fast growing segment in the cycling market. Hero Kit sees education and skills as another way for women cyclists to further their success.