Ruf Strategic Solutions Receives AMBIT Award From Kansas City Direct Marketing Association for Direct Mail Campaign

OLATHE, KS--(Marketwired - Jun 4, 2013) - Kansas City's direct marketing elite recently gathered at Boulevard Brewing Company for the 2013 Kansas City Direct Marketing Association (KCDMA) AMBIT Awards. Ruf Strategic Solutions was honored for its "Samson Dental Free Whitening for Life" direct mail campaign, which achieved a staggering 518 percent return on investment in just six weeks.

Jake Ruf, CMO of Ruf Strategic Solutions, was ecstatic about the honor. "It was a privilege to accept this award in recognition of our contribution to the Samson Dental Practice Management marketing campaign," said Ruf. "We're always looking for innovative ways to help our customers achieve their marketing goals. We were honored to be working with the team at Samson who understands the critical role of marketing analytics. I am especially proud for Ruf Strategic Solutions to be recognized by the KCDMA and to be part of this special group of 2013 award winners."

The Samson Dental "Free Whitening for Life" campaign leveraged Ruf Strategic Solutions' marketing intelligence to identify and locate its most profitable patients. Utilizing the highly-targeted mailing list, featuring 15,000 of its most ideal prospects, Samson Dental Practice Management (DPM), acquired 494 new patients. Each new patient spent an average of $150 more per visit than existing patients. In just six weeks, the campaign yielded $222,551 from a $35,989 investment, a 518 percent return on investment.

Stephen Valenti, director of marketing of Samson DPM, praised Ruf's efforts. "Ruf has creativity, knowledge and expertise," said Valenti. "They walk you through every step of their solution and tie it to an objective. They're amazing."

The KCDMA's annual AMBIT Awards recognize direct marketers who rise above the crowd in technical innovations, social marketing forums, printed materials, mobile apps, digital and traditional mediums and well-designed websites and tweets.

Ruf Strategic Solutions is passionate about its clients' success and has been helping results-oriented marketers achieve their goals with rich consumer insights and analytic tools that engage audiences, drive conversions and maximize marketing ROI since 1976. The company's solutions integrate, automate and optimize BIG data, transforming it into the real-time knowledge clients need to make smarter, data-driven marketing investments. Ruf's expertise, innovative solutions and commitment to client service, empowers businesses with truly actionable and measurable marketing intelligence!