RightScale Drives Enterprise Cloud Adoption in Australia

SYDNEY, AUSTRALIA--(Marketwired - Jun 24, 2013) -  RightScale® Inc., a demonstrated leader in enterprise multi-cloud management, today announced integration with the new Rackspace Cloud in Australia. Organisations can now take advantage of the RightScale cloud management platform with 24x7 support for the Rackspace Australian Cloud.

The RightScale cloud management platform enables customers to easily deploy and manage business-critical applications across public, private, and hybrid clouds. RightScale has more than 60,000 users worldwide and has been used to launch millions of cloud servers. The RightScale integration to the Rackspace Australian Cloud provides customers a full-featured management framework which includes automation, auto-scaling, monitoring and reporting of cloud deployments. In Australia and across Asia, enterprises are working with RightScale to integrate cloud benefits into their IT strategies with a focus on hybrid cloud architectures.

"We are excited about the launch of the Rackspace Cloud in Australia," said Angus Dorney, Director and General Manager, Rackspace Australia and New Zealand. "We are experiencing growing demand for the Rackspace Cloud and we are pleased to partner with RightScale to help enterprises experience the transformational benefits of our public and hybrid cloud architectures, backed by Rackspace's Fanatical Support."

"Australian enterprises are looking for ways to bridge traditional enterprise IT with cloud computing. RightScale offers professional services, integrated support and an enterprise-grade cloud management platform that combines governance, DevOps and automation to help IT organisations succeed," said Giri Fox, Sydney-based Director, Asia-Pacific for RightScale. "Rackspace's founding history of OpenStack, along with RightScale's leadership in hybrid management, combine to bring deep expertise across both public, private and hybrid clouds."

RightScale also owns PlanForCloud.com, a global searchable database of 12,000 price points from clouds including AWS, Rackspace, Google Compute Engine, Windows Azure, HP, and SoftLayer. In Australia, PlanForCloud.com offers regional AWS and Rackspace pricing that enables sophisticated modeling of cloud components including servers, storage, databases and data transfers, as well as usage scenarios that incorporate growth, seasonality and other variability in the consumption of cloud resources.

RightScale in Australia
Today's announcement builds on RightScale's existing business in APAC and in Australia, in particular. According to the October 2012 Cloud Computing Market Research Report from IBISWorld*, the adoption of cloud computing continues to grow in Australia, total industry revenue in 2012 was expected to be $1.24 billion, up 7.8% from 2011.

Examples of RightScale momentum in the region include:

• Local professional support: RightScale's Asia-Pacific efforts are headquartered in Sydney and headed up by Giri Fox, an IT veteran with a background in enterprise client management at leading organisations such as Cisco, Apple and IBM. RightScale also has offices in Korea, Japan and Singapore.
• Customers: RightScale's customer list in Australia and in SE Asia continues to grow. An increasing number of companies are relying on RightScale technology to migrate hundreds of applications from dedicated on-premise hardware to hybrid clouds.
• Multi-cloud support: RightScale is a multi-cloud platform and announced integration and support for Amazon AWS Australia in November, 2012. RightScale also supports Windows Azure, which Microsoft announced will have data centres in Australia in the future.

Survey Shows Enterprise Adoption Gains Steam; Shows Increasing Preference for Multi-Cloud
In an April global survey conducted by RightScale, companies of all sizes continue to adopt cloud computing. Larger organisations are choosing multi-cloud (77 percent) with the majority of those (47 percent) choosing hybrid cloud strategies. Enterprises with hybrid cloud strategies are making progress toward their goals, with 61 percent of those organisations already running apps in public cloud, 38 percent in private cloud and 29 percent in hybrid cloud environment.

Other resources:

• PlanForCloud blog: "Rackspace Australia cloud price cheat sheet" http://blog.planforcloud.com/2013/06/rackspace-australia-cloud-price-cheat.html.
• The full RightScale 2013 State of the Cloud report is available here: http://www.rightscale.com/lp/state-of-the-cloud-report.php.
• Information on RightScale cloud governance controls: http://www.rightscale.com/products/governance-controls.php.
• Information on RightScale multi cloud platform: http://www.rightscale.com/products/multicloud-platform.php.

About RightScale
RightScale® Inc. cloud management enables leading enterprises accelerate delivery of cloud-based applications that engage customers and drive top-line revenue. With RightScale cloud management, IT organizations can deliver instant access to a portfolio of private, public, and hybrid cloud services across business units and development teams while maintaining enterprise control. RightScale Consulting Services bring deep cloud expertise to help companies develop cloud strategies, successfully deliver cloud projects, and optimize cloud usage. RightScale also offers PlanForCloud, a free cloud cost forecasting tool based on a global database of more than 12,000 price points from cloud providers, which enables organizations to perform sophisticated cloud cost forecasting. Since 2006, leading enterprises including the Associated Press, CBS Interactive, Intercontinental Hotels Group, and PBS have launched millions of servers through RightScale.

RightScale is a registered trademark of RightScale, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.