Convertible bonds issue placed with Swedish institutional and qualified investors as well as a new additional credit facility agreed upon

NOT FOR PUBLICATION, RELEASE OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO
THE UNITED STATES, AUSTRALIA, HONG KONG, JAPAN, CANADA, SINGAPORE, SOUTH AFRICA
OR NEW ZEALAND OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OF THIS PRESS
RELEASE WOULD BE UNLAWFUL.

On 17 June 2013, Bong AB (publ) ("Bong" or the "Company") announced that the
Company's Board of Directors on 16 June 2013 had resolved, subject to approval
by the EGM, to launch a fully underwritten rights issue of approximately SEK 125
million, set-off issues directed to Holdham S.A. and Bong's two largest lending
banks (the "Banks") of approximately SEK 100 million and SEK 50 million,
respectively, and a convertible bonds issue of up to approximately SEK 200
million directed to institutional investors. The purpose of the proposed
transactions is to strengthen the Company's financial position and provide
improved prerequisites for increased profitability.

A new agreement has now been reached with the Banks which extends the previously
agreed upon facilities with a third facility of SEK 100 million. The new credit
facility runs over a period of five years without instalments with an interest
rate which results in a saving in interest expense compared to the interest rate
which would have been paid to the convertible bondholders under the maximum
amount of the convertible bonds issue. Further, the convertible bonds issue,
directed to a number of Swedish institutional and qualified investors, is now
placed and closed with a nominal value of SEK 75 million.

The Board shall no later than on 15 July 2013 determine certain terms for the
convertible bonds issue, including interest rate and conversion price. The final
terms will be published in a press release.

Financial and legal advisers
ABG Sundal Collier AB is financial adviser to Bong and Advokatfirman Vinge is
legal advisor to Bong in connection with the convertible bonds issue.

For further information, please contact Anders Davidsson, President and CEO of
Bong AB. Tel. (switchboard) +46 (0) 44 20 70 00, (direct) +46 (0) 44 20 70 80,
(mobile) +46 (0) 70 545 70 80.

About Bong
Bong is a leading provider of specialised packaging and envelope products in
Europe, offering solutions for distribution and packaging of information,
advertising materials and lightweight goods. Important growth areas in the Group
are the Propac packaging concept and Russia. The Group has annual sales of
approximately SEK 3 billion and about 2,100 employees in 15 countries. Bong has
strong market positions in the majority of key markets in Europe, and the Group
sees interesting possibilities for continued expansion and development. Bong is
a public limited company whose stock is quoted on the NASDAQ OMX Stockholm
(Small Cap).

Bong AB (publ) discloses the information in this press release pursuant to the
Securities Markets Act. The information was provided for public release on 2
July 2013 at 07.30 am CET.

Important information
This press release does not constitute an offer of any securities of Bong. No
transaction described in this press release is directed to shareholders or other
investors domiciled in the United States, Australia, Hong Kong, Japan, Canada,
Singapore, South Africa or New Zealand, or in any other country where
participation in such transaction would require additional prospectuses,
registration or other measures other than those pursuant to Swedish law or would
conflict with regulations in such country. No shares, interim shares,
subscription rights, convertibles or other securities issued by Bong have been
or will be registered in accordance with the United States Securities Act of
1933, or in accordance with any securities legislation in any state of the
United States or any province in Canada. Accordingly, no new shares, interim
shares, subscription rights, convertibles or other securities issued by Bong may
be transferred or offered for sale in the United States or Canada, other than in
such exceptional cases that do not require registration. The transactions
described in this press release are directed only at (i) persons who are outside
the United Kingdom; (ii) investment professionals falling within Article 19(5)
of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005
(as amended); or (iii) persons to whom it can otherwise lawfully be directed at.