Champagne Taittinger Announced as Official FIFA Champagne

NEW YORK, NY--(Marketwired - July 03, 2013) - Champagne Taittinger is proud to announce its status as FIFA's Official Champagne in an agreement that will run up until December 2015. This period includes the 2014 FIFA World Cup™ and the recent FIFA Confederations Cup 2013, both in Brazil.

For the very first time in its history, FIFA has chosen a Champagne House as the official Champagne to be served to guests in FIFA's VIP and VVIP areas for its major events. This agreement marks a historic event both for the Champagne region and Champagne Taittinger, the eponymous and independent Family House that is represented in 150 countries around the world.

Growing up as a child, Pierre-Emmanuel Taittinger, President of the Champagne Taittinger, remembered, "The single time I was allowed to watch television was on June 6^th 1959, when my father, Jean Taittinger as the Mayor of Reims, set the ball rolling of the final game of the "Coupe d'Europe des Clubs" [now known as the Champions league] between Real Madrid and Stade de Reims. Reims lost the game, but my first experience of football left me with a lasting impression that linked the game forever with the values of Champagne -- Celebration, Excellence, Joy, Humanity -- values also instilled in the FIFA agreement built by my son Clovis Taittinger, Export Director of the House."

Champagne Taittinger made its first appearance with FIFA at the FIFA Confederations Cup which ran June 15-30^th in Brazil. Champagne Taittinger will also be featured in various upcoming 2014 FIFA World Cup™ international initiatives with the help of its distributors around the world, leading up to the final event at the iconic Maracanã Stadium on July 13^th 2014, where the "King of the Bubbles" will be there to join the celebrations.

About Champagne Taittinger

Champagne Taittinger is one of the few remaining family owned and operated Champagne houses. The firm is distinguished for its extensive vineyard holdings of 752 acres, including prestigious Grand Cru vineyards in the Côte des Blancs and Montagne de Reims regions. Unlike most large houses, Champagne Taittinger relies primarily on estate grapes for its portfolio of Champagnes. Also unique are the higher proportion of Chardonnay in its wines that gives Taittinger its signature style, and the time devoted to aging the wines before release -- most often greatly exceeding the legal requirement, in a practice that also has become a Taittinger hallmark.

About Kobrand Corporation

Kobrand Corporation was founded in 1944 and to this day remains one of the few family-owned wine and spirits companies. Kobrand's portfolio of wine and spirits was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for 69 years. Kobrand is the exclusive agent for an outstanding selection of fine wines and spirits including Maison Louis Jadot Burgundies, Champagne Taittinger, Cakebread Cellars, Sequoia Grove, St. Francis, Benziger Family Winery, Sassicaia, Caposaldo, Taylor Fladgate, Fonseca and Croft Ports, Alizé Passion Liqueurs and Alize Coco, Vikingfjord Vodka and Delamain Grande Champagne Cognacs, among other fine wines and spirits.

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