NEW YORK, July 10, 2013 (GLOBE NEWSWIRE) -- In partnership with French Institute Alliance Française (FIAF), Discover Beaujolais is back for its second year supporting the annual Bastille Day on 60th Street celebration with a dedicated area to taste through the region's beloved 12 appellations. Visitors are encouraged to participate in the interactive experiences, including an outdoor Discover Beaujolais photo booth.
Who: Discover Beaujolais
What: Presenting sponsorship at FIAF Bastille Day on 60th Street
Where: 22 East 60thStreet between Fifth Avenue & Lexington Avenue (New York, NY)
When: Sunday, July 14, 2013 – rain or shine
Time: 12:00 – 4:30 PM
BEAUJOLAIS TASTING EVENT:
• 12 appellations of Beaujolais will be featured, including the 10 Crus, across three tables:
o Table 1: Fruity & Delicious (White and Rosé only)
- Château du Chatelard, Beaujolais Blanc, 2012
- Domaine Pascal Granger, "La Jacarde" Beaujolais Villages Blanc 2011
- Domaine du Vissoux, "Les Griottes", Beaujolais Rosé 2012
- Domaines des Terres Dorées, "Rosé D'Folie", Beaujolais Rosé 2012
o Table 2: Fine & Flavored
- Château de la Chaize, Brouilly, 2010
- Villa Ponciago, "La Réserve", Fleurie 2010
- Christophe Pacalet, Chiroubles 2012
- Domaine des Braves, Régnié 2011
- Château du Bois de la Salle, Saint-Amour 2010
o Table 3: Intense & Generous
- Domaine Pierre Savoye, "Côte du Py", Morgon 2010
- Domaine Sanvers & Cotton, "Les Cornes Vertes", Côte de Brouilly 2011
- Louis Jadot, Château des Jacques, Moulin-à-Vent 2011
- Potel-Aviron, Chénas 2010
- Domaine des Mouilles, Juliénas, 2010
BEAUJOLAIS TENT WITH DIGITAL ACTIVATION:
• The Beaujolais tent will be located at FIAF entrance (22 East 60th St., between Madison & Park Avenues) and includes a branded photo booth with Beaujolais backdrop for consumers Participants are encouraged to tweet their photos to enter the Twitter Challenge:
- The Twitter Challenge – Tweet your photo: @discoverbojo #FIAFChallenge
• Ongoing activity throughout July includes several prizes for Discover Beaujolais Facebook Page fans.
About Inter Beaujolais
Inter Beaujolais is the official wine-trade organization of the region. Its primary mission is to promote Beaujolais wines in France and in key export markets through raising awareness of the region. In addition, Inter Beaujolais is responsible for three other major activities: research and development - they boast the largest research facility in France - economic studies to best position their offer, and lastly, the protection and the defense of the Beaujolais AOC. For more information, please log on to: http://www.beaujolais.com/.
Discover Beaujolais, produced by Sopexa USA, is the 2013 Presenting Sponsor of FIAF Bastille Day on 60th Street (See more information on: http://bastilledayny.com/index.html)
A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=19811
