Infogroup Nonprofit Solutions to Participate in the Direct Marketing Association Nonprofit Federation's New York Conference

OMAHA, Neb., July 11, 2013 (GLOBE NEWSWIRE) -- Infogroup Nonprofit Solutions (INS) announced today that Gretchen Littlefield, president Infogroup Nonprofit Solutions and Stephanie Ceruolo, vice president, major markets account development, will be participating in the Direct Marketing Association Nonprofit Federations (DMANF) conference in New York, NY, July 17-18, 2013.

The Nonprofit Federation of the Direct Marketing Association (DMANF) is the leading association for nonprofit organizations that use direct marketing, which includes: mail, online, email, telephone, social networking and mobile, to raise money.  For more than 25 years, the organization has performed as an effective national advocate for nonprofits on postal rates and services, privacy and data protection, fundraising ethics and accountability, charitable registrations as well as other key issues that impact nonprofit fundraising.  The DMANF leads the way in professional education, best practices, market intelligence and networking for its 400 member organizations.  
 
"Infogroup Nonprofit Solutions is honored to be invited again to partake in the New York Nonprofit Conference," said Gretchen Littlefield, president of Infogroup Nonprofit Solutions. "This is an important forum for fundraising and marketing professionals to come together and share best practices, discuss trends in the industry, as well as discover innovative donor acquisition strategies and integrated marketing efforts."
 
Gretchen Littlefield, president of Infogroup Nonprofit Solutions will be participating in the panel entitled: "The Politics of Fundraising." In this session, the discussion will focus on: how new online techniques are pushing the envelope in political fundraising, how to take advantage of those same advancements and what that means for the privacy debate. This panel will take place on Thursday July 18^th between 10:15am-11:15am EDT.
 
Stephanie Ceruolo, vice president, major markets account development, Infogroup Nonprofit Solutions will be participating in the "Response Attribution Across  Offline / Online Channels" panel, which will tackle this challenge. The discussion will center around finding out the business rules of setting up matchback logic and learning about the steps of tracking online donations to direct mail. Most important, participants will learn about the measured "lift" in online response that can be attributed back to direct mail. This session will take place on Thursday July 18^th between 2.00pm-3.00pm.
 
About Infogroup Nonprofit Solutions

Infogroup Nonprofit Solutions helps organizations increase donor acquisition and retention through full service integrated marketing solutions including online donor programs, merge optimization, list brokerage and management, advanced analytics and list fulfillment. Having partnered with over 400 nonprofit clients, Infogroup Nonprofit Solutions has developed a well-earned reputation as the pre-eminent agency in the nonprofit space. For more information, visit www.infogroupnonprofit.com.