Beamz Interactive, Inc. Announces Initiation of Research Coverage by Murphy Analytics

SCOTTSDALE, AZ--(Marketwired - Jul 12, 2013) - Beamz Interactive, Inc. (OTCQB: BZIC), an emerging growth technology company specializing in state-of-the-art interactive music products, today announced the release of an in-depth initiation report by Patrick Murphy, CFA, principal of fee-based independent research firm Murphy Analytics.

In his report, Mr. Murphy discusses Beamz Interactive, its recently announced endorsement and licensing deal with Billboard Top 100 artist Flo Rida, and initiates fee-based coverage with a 12-month price target of $1.50 per share.

"Beamz is addressing the increasing demand for interactive music through our brand new product line and marketing initiatives," said Charlie Mollo, President and CEO of Beamz Interactive. "This comprehensive research report quantifies our company's progress to date, our proprietary laser technology, our licensing agreement with multi-platinum hip-hop artist Flo Rida, and the significant opportunity for us to expand Beamz Interactive's sales opportunities into several multi-billion dollar markets as we launch our new hardware and software for the 2013 holiday season."

From the Report, Mr. Murphy states, "With over 45 million Americans that play a musical instrument and 80% of US citizens saying they wish they could play an instrument, the consumer music market represent a substantial multi-billion market opportunity for Beamz interactive consumer products -- a product family that allows anyone to create and play music regardless of their age or musical experience by simply moving their hands through beams of light."

The report details the sizable growth opportunities within mass consumer music market, the DJ market, as well as the education, rehab and senior care markets. According to the report, the company expects margins to be in excess of 50% on hardware sales, along with even higher margins on digital content and music. Overall, the Beamz management team believes its unique, patented technology offers opportunities to create a successful public company with a longer term objective of achieving in excess of $100 million in annual revenues.

Mr. Murphy goes on to say, "The company's strategic initiatives seem to be well suited to capture opportunity in its target markets. Ultimately, the success of many consumer products is defined in large part by its marketing success, and the partnership with Flo Rida creates a unique opportunity to re-launch and expand the Beamz brand and reach. While the company faces many financial and operational challenges, MA believes it is reasonable to expect significant progress for BZIC over the coming quarters."

The complete report is available in Acrobat format, free of charge:
http://www.murphyanalytics.com/uploads/BZIC_Initiation.pdf

About Beamz Interactive, Inc.

Based in Scottsdale, AZ, Beamz Interactive, Inc. (OTCQB: BZIC) has created state-of-the-art interactive laser controller technology that can be used to develop new market opportunities in a wide variety of music, education, healthcare, gaming and consumer applications. In its first application, the Company developed an innovative new music technology and product offering that brings music to literally everyone in a way that was previously not possible. Beamz allows people that have no musical background or training to play and enjoy music within minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create highly sophisticated interactive music. Beamz Interactive's technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications and related designs and devices. For more information on Beamz, please visit: www.thebeamz.com.

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Information Regarding the Murphy Analytics Report

SEC Section 17(b) Disclosure: Murphy Analytics has been paid $8,500 by Beamz Interactive, Inc. Although the Murphy Analytics report described herein was commissioned and paid for by Beamz, the company notes that the report was generated independently by Mr. Murphy, and statements by Mr. Murphy are his own and not attributable to Beamz. Readers are advised to review the report in its entirety, including the disclosures and disclaimers noted therein.

Forward-Looking Statements

This press release may contain forward-looking statements that reflect the Company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required by law, the Company assumes no obligation to update publicly or to revise these forward-looking statements.