ADLPartner:
€55.6 MILLION IN NET SALES FOR THE FIRST HALF OF 2013
Quarterly business trends
| H1 2013 | H1 2012 | Change | |
| Gross sales volume (€ million) | 135.1 | 141.0 | -4.2% |
| 1st quarter | 70.4 | 74 .5 | -5.5% |
| 2nd quarter | 64.7 | 66.5 | -2.7% |
| Net sales (€ million) | 55.6 | 57.4 | -3.1% |
| 1st quarter | 29.2 | 30.8 | -5.2% |
| 2nd quarter | 26.3 | 26.6 | -1.1% |
Despite an economic environment that has continued to be difficult, with consumption relatively sluggish, ADLPartner's business showed a good level of resilience during the second quarter, buoyed by the strategy for tradeoffs between its product lines and the optimization of its prospecting campaigns.
Developments for each region
| H1 2013 | H1 2012 | Change | |
| Active open-ended subscriptions (units) | 3,077,612 | 3,204,202 | -4.0% |
| France | 2,879,869 | 2,970,606 | -3.1% |
| Spain | 197,743 | 233,596 | -15.3% |
| Gross sales volume (€ million) | 135.1 | 141.0 | -4.2% |
| France | 130.8 | 137.1 | -4.6% |
| Spain | 4.4 | 3.9 | +12.8% |
| Net sales (€ million) | 55.6 | 57.4 | -3.1% |
| France | 53.1 | 55.6 | -4.5% |
| Spain | 2.4 | 1.8 | +33.3% |
Change in the product mix
| H1 2013 | H1 2012 | Change | |
| Gross sales volume (€ million) | 135.1 | 141.0 | -4.2% |
| Open-ended subscriptions | 99.5 | 103.0 | -3.4% |
| Fixed-term subscriptions | 20.0 | 22.0 | -9.1% |
| Books, merchandise, audio and video | 12.8 | 14.3 | -10.5% |
| Other | 2.8 | 1.7 | +64.7% |
| Net sales (€ million) | 55.6 | 57.4 | -3.1% |
| Open-ended subscriptions | 33.8 | 34.1 | -0.9% |
| Fixed-term subscriptions | 8.6 | 9.7 | -11.3% |
| Books, merchandise, audio and video | 10.7 | 12.1 | -11.6% |
| Other | 2.4 | 1.4 | +71.4% |
Sales for the partnership-based open-ended subscription range (74% of the gross sales volume and 60% of net sales at 30 June 2013) are down, with a slowdown less marked during the second quarter than the previous quarter. The active open-ended subscription portfolio represented 3.1 million units at 30 June 2013.
The fixed-term subscription offers and the books, merchandise, audio and video range reflect the continued economic slowdown in France and the voluntary reduction in the volumes of customers prospected on these product lines.
Alongside this, ADLPartner has capitalized on the first half of the year to further strengthen the development of its new digital marketing activities, which are notably seeing encouraging results in Spain.
Outlook
ADLPartner is rolling out a strategy to further strengthen and generate value through its know-how in order to ramp up its development on new media and improve its potential for growth and profitability over the medium and long term.
Next date: 2013 half-year earnings on 29 August 2013
Company information
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net tel: +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
[i] Gross sales volume represents the value of subscriptions and other products sold.
[ii] Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
