MAXDORF, Germany and REDWOOD CITY, Calif., July 29, 2013 (GLOBE NEWSWIRE) -- AddressDoctor, the leading provider of certified address verification and correction solutions, today announced the release and availability of its latest Software Library version 5.4.0. The latest release provides Point Address Geocoding for the United States and Canada based on superior, comprehensive and accurate reference data.
Geocodes help organizations display address points on a map, which can be useful for route planning, distance evaluation and local analysis. By combining geographic and address data with other business data, organizations can gain critical insight, make better decisions and optimize their processes. For example, insurance companies can better assess if a prospect lives in a high risk area. A marketing department could analyze where customers or prospects live in order to determine the most effective advertising strategy.
AddressDoctor's Geocode Enrichment offering appends geo coordinates (latitude and longitude information) to validated addresses in more than 50 countries around the world. Standard interpolated geocoding is a method of constructing new data points within the range of a discrete set of known data points. For example, if an organization knows the geo coordinates of the first and last house on a street, they can interpolate the geo coordinates for a house in the middle of the street. AddressDoctor's latest software release offers premium Point Address Geocoding for North America.
"Compared to the standard interpolated geocoding, AddressDoctor's Point Address Geocoding enables even more reliable and exact geocoding points for properties and premises for location intelligence analysis, direct marketing and overall better decision making," says Steffen Niehues, vice president and general manager, AddressDoctor. "Being able to interpret addresses is beneficial to commercial businesses and express mail services who profit from a more accurate and dependable address validation and geocoding solution."
AddressDoctor's Point Address Geocoding is based on Navteq's premium geocoding data and includes the following two types:
1. Arrival Point Geocoding
Arrival point geocoding can greatly assist with accurate and prompt delivery to an address, since many parcels of land can be quite large and it is important to know where the entrance to the premise is located. Additionally, it will allow customers to discern between entrances that may be very close together.
2. Parcel Centroid Geocoding
Geo coordinates are calculated for a point which is at the geographic center of the parcel of land. This enables organizations to determine where an address is located on a piece of land and to conduct risk assessment for insurance purposes.
AddressDoctor's customers can choose between the two geocoding types when downloading the new geocoding database and reference data. Point Address Geocoding is currently available for North America using AddressDoctor's Software Library.
About AddressDoctor
Since 1991, AddressDoctor's international address validation software has been setting the highest standards in terms of quality, performance and expertise. Since June 2009, AddressDoctor is a business unit of Informatica, the world's number one independent provider of data integration software.
Today, AddressDoctor headquartered in Germany, is the world's leading provider of certified address verification and correction solutions. As the only provider with all five postal certifications in one engine, AddressDoctor helps customers to achieve the best possible address quality for their company.
Links
www.AddressDoctor.com
About Informatica
Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry's first and only embeddable virtual data machine (VDM), powers the unique "Map Once. Deploy Anywhere." capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.
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