Morweb CMS Uses HTML5, Responsive Design to Help Pets Foster New Life

SAN FRANCISCO, CA--(Marketwired - Aug 2, 2013) -  Morweb CMS, the award-winning content management system that is revolutionizing simplicity, today unveiled the new mobile and desktop website built pro bono for the Berkeley Humane Society. Presented live at this year's Inbound Marketing Summit in San Francisco, the Berkeley Humane Society's new look and capability delivers extended reach, process automation and adoption efficiency. The new website also reflects Morweb CMS's strong commitment to the community and social good.

"We believe the best available Web and mobile technology should be available, affordable and usable to organizations who need it," said Morweb CMS CEO Murad Bushnaq. "In particular, we're dedicated to providing extraordinary technology to those institutions that make a measurable difference in our society."

"We are very excited about the new website, and we anticipate the impact it will have on Berkeley Humane will be profound," said Berkeley Humane Society Marketing Manager Emily Lines. "Our organization's bottom line is two-fold: saving more animals' lives and improving our financial condition. Morweb CMS is helping us accomplish both."

Quantifiable elements of the new site include improved flow, an integrated online fundraising platform, a more intuitive structure and organization, and the ability to revise and continually improve content as needed. Because 44 percent of online buyers will never go back to a site that isn't mobile-optimized, the Morweb CMS site will increase visitor traffic and duration, click-throughs and donation conversion. These improvements are expected to drive up adoption numbers, enhance community access to Berkeley Humane's programs and services, and advance the organization's ability to market to a broader and more substantial donor pool. "An image-driven site featuring photographs of animals and human-animal families will demonstrate that Berkeley Humane is fundamentally an institution that reinforces the human-animal bond," Lines expounds.

The Berkeley site is part of Morweb CMS's ongoing goodwill program. "We sat together at a cafe one day and from nothing, created this social good program and called it the 'Morweb Makeover,'" said Andre F. Bourque, the company's content and social marketing strategist. "We donate a $25,000 website to non-profit every quarter, and promote it through our social channels, brand influencers, and strategic partners."

"To kick the program off, we have provided the latest HTML5 responsive design, mobile-optimized technology to the Berkeley Humane Society and United Way of the Bay Area," Bushnaq points out. "Building and maintaining a beautiful Web presence shouldn't be costly or limiting for organizations, and that's what were out to demonstrate with our product.

About Morweb CMS
Morweb CMS (content management system) is the software brain child of a full service interactive agency, Morad Media. Morweb CMS uses the latest in HTML5 technology and responsive design theory to produce remarkable desktop and mobile sites that are managed with intuitive, drag-and-drop operation and in-context editing. Morweb CMS was designed by experts, but for everyday people, and based on familiar social media and mobile applications, and with zero design limitations.