Cision partners with Outbrain to promote sponsored content to more than 90K blogs and publisher sites

Partnership brings amplification to Cision's Content Marketing Suite
Today Cision announced a new partnership with Outbrain, the web’s leading
content discovery platform, to offer customers amplification tools via its new
Content Marketing Suite. With the growing need for PR professionals to find new
ways of reaching new audiences, Cision’s Content Marketing
Suite (http://us.cision.com/content-marketing) provides a platform for companies
to not only create branded content, but amplify it across multiple premiere
publisher sites like CNN, NBC News and Rolling Stone.

Through the new alliance, the suite takes links to the branded content from a
company’s social newsroom (http://us.cision.com/content-marketing/create
-content.asp) and other owned and earned media sites and places the links as
recommended stories on Outbrain’s premium network of publisher sites. The
Outbrain Amplify solution finds the right audience for content while they are
actively looking for something new to discover. It then optimizes based on
engagement, so the more interesting the content is and the more traffic it
drives, the more the content will be recommended to readers.

“As leaders in content marketing, we’re very happy to make our amplification
tools available to others and especially Cision”, said Gregg Freishtat, Senior
Vice-President, Strategic Alliances at Outbrain. “They bring together many
elements to get a story out, and we can help them to magnify their impact with
the most relevant and engaged audiences.”

Cision’s Content Marketing Suite now integrates with a company’s Google
Analytics (http://us.cision.com/content-marketing/analyze-content.asp) account
to provide robust metrics – number of pageviews, unique visitors, clicks and
impressions – to show how the campaigns are performing on its social newsroom
and amplification tools.

“Many PR Professionals have been executing content marketing strategies for a
long time while others are just starting”, Cision CEO Peter Granat said. “Cision
partnered with Outbrain to add new tools to our Content Marketing suite that
make it easy to uncover new, engaged audiences and help brands to power their
story.“

Cision’s content marketing suite is available by subscription through
CisionPoint, Cision’s Marketing and PR software platform. To learn more visit
http://us.cision.com/content-marketing.

For more information:
Vanessa Bugasch
SVP, Global Marketing
+1 312-873-6550
vanessa.bugasch@cision.com
Cision AB (publ)
P.O. Box 24194
SE-104 51 Stockholm, Sweden
Corp Identity No. SE556027951401
Telephone: 46 (0)8 507 410 00
http://corporate.cision.com

The information was submitted for publication on August 27, 2013 at 16:00 CEST.
Cision is a leading provider of cloud-based PR software, services and tools for
the marketing and public relations industry. Marketing and PR professionals use
our products to help manage all aspects of their brands – from identifying key
media and influencers to connecting with audiences; monitoring traditional and
social media; and analyzing outcomes. Journalists, bloggers, and other
influencers use Cision’s tools to research story ideas, track trends, and
maintain their public profiles. Cision is present in Europe, North America and
Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion
in 2012. For more information, visit www.cision.com (http://us.cision.com/).