Announcement of strategy update and new financial targets

As a central part of its strategic update in Stockholm today, Cision will
describe how it plans to build on its leading market positions to capture more
of the PR market and extend the company’s products and services into Content
Marketing. The heart of the strategy is the continued transformation of Cision
to a cloud-based PR software subscription business. Following Cision’s new
strategy, new financial targets will be presented, namely a growth of the
subscription revenues to be >80% of total revenues, and an EBITDA margin ranging
between 16 and 18 %, 2014-16, and to be >18% by the end of Q4 2016.

Peter Granat, CEO of Cision comments; “We remain committed to our core PR market
and expect to leverage our existing customer base. At the same time we will
focus on a subscription based revenue model and extend our services into content
marketing.”

On the strategic update, CEO Peter Granat will present an overview of Cision’s
business and strategy including a view on how the PR and media market is
transforming and how Cision’s updated strategy will adapt to this changed
environment. CFO Tosh Bruce-Morgan will summarize the financial trend up to and
including the second quarter 2013 and develop on the indicative incremental
effect of investments required to keep up with competitor’s investments in sales
and marketing. The newly appointed COO of Cision US, Dawn Conway, will give a
view on various opportunities in the US market and how the US business should
execute on these. Magnus Thell, Managing Director of Cision Nordics, will
provide a Nordic overview and present a content marketing case and define the
possibilities for Cision within this area.

Strategy highlights
Cision’s strategy for the period 2014–2016 is to leverage its core assets and
provide value for clients, employees and shareholders by:

  · Maintaining focus and building off of its core PR market
  · Growing revenues within the current customer base by leveraging the value of
Cision’s fully integrated solution and cross-selling additional services to the
majority of customers who currently only sub­scribe to one or two services
  · Growing its mid-market and enterprise customers
  · Changing the revenue mix, by increas­ing the share of revenues from
subscriptions, through continued invest­ment in product develop­ment
  · Extending Cision’s services into social media and content marketing given
the changing needs of the PR market
  · Making increased invest­ments in sales and marketing to support execution of
the new strategy

New financial targets for 2014-2016

  · Grow subscription revenue to be > 80% of total revenues by Q4 2016
  · EBITDA margin ranging between 16 and 18 %, 2014-16, and to be >18% by Q4
2016

Dividend policy will remain unchanged: Cision’s dividend policy over the longer
term is to distribute up to 50% of group earnings after tax in the form of
dividend.



For further information, please contact:
Peter Granat, President and CEO
Phone: +46 (0)8 507 410 11
E-mail: investorrelations@cision.com

Tosh Bruce-Morgan, CFO
Phone. +46 (0)8 507 410 11
E-mail: investorrelations@cision.com

Cision AB (publ)
P.O. Box 24194
SE-104 51 Stockholm, Sweden
Corp Identity No. SE556027951401
Telephone: 46 (0)8 507 410 00
http://corporate.cision.com

The information provided herein is such that Cision AB (publ) is obligated to
disclose pursuant to the Swedish Securities Markets Act (SFS 2007:528) and/or
the Swedish Financial Instruments Trading Act (SFS 1991:980). The information
was submitted for publication at 08:30 AM CEST on August 28, 2013.