Tele2 AB: Elinor Skogsfors Appointed New EVP of Human Resources at Tele2 AB

Stockholm - Tele2 AB (Tele2), (NASDAQ OMX Stockholm Exchange: TEL2 A and TEL2 B)
today announced that Elinor Skogsfors has been appointed new EVP of Human
Resources at Tele2 AB. Elinor Skogsfors succeeds Cecilia Lundin as she will
assume her new role of Human Resources Director at Investment AB Kinnevik.
Elinor Skogsfors has a strong background from her previous roles as Head of
Human Resources North Eastern Region and Head of Human Resources Nordic Region
Senior Director at Pfizer AB and several HR Manager positions at Ericsson AB.

Mats Granryd, President and CEO of Tele2, commented: "I am very pleased to
announce the appointment of Elinor Skogsfors as EVP of Human Resources at Tele2
AB. She will bring necessary expertise to help Tele2 AB to maintain best in
class HR functions across its operations. This to ensure that we continue to
recruit, retain and develop the best people in our industry".

Elinor Skogfors will assume her new role January 2014.

For further information, contact:
Lars Torstensson, EVP Corporate Communication, Telephone: +46 702 73 48 79
Viktor Wallström, Press Inquiries, Telephone: +46 703 63 53 27

TELE2 IS ONE OF EUROPE'S FASTEST GROWING TELECOM OPERATORS, ALWAYS PROVIDING
CUSTOMERS WITH WHAT THEY NEED FOR LESS. We have 15 million customers in 10
countries. Tele2 offers mobile services, fixed broadband and telephony, data
network services, cable TV and content services. Ever since Jan Stenbeck founded
the company in 1993, it has been a tough challenger to the former government
monopolies and other established providers. Tele2 has been listed on the NASDAQ
OMX Stockholm since 1996. In 2012, we had net sales of SEK 31 billion and
reported an operating profit (EBITDA) of SEK 6 billion.