SOMERVILLE and WALTHAM, Mass., Oct. 8, 2013 (GLOBE NEWSWIRE) -- An upcoming webinar will help B2B businesses learn how to use real-time behavior data to better target prospective customers and improve marketing success. Business information provider ZoomInfo and Evergage, a web personalization platform supplier, will co-host "Extreme Targeting: It's not all about Who You Know," October 10 at 1 p.m. EDT.
"Efficient selling requires more information about people and companies than is typically available in most customer relationship management or sales force automation databases," said webinar presenter Brendan Howard, a product manager at ZoomInfo. "This webinar will help marketers learn how to identify and target the people who are most likely to buy, using real-time behavior-based personalization and rich data augmentation."
Karl Wirth, CEO and co-founder of Evergage, will also speak during the webinar. Evergage offers a software-as-a-service real-time behavioral web personalization and customer success management platform.
Topics of the webinar will include:
- Adapting websites to every visitor (both anonymous and known), based on the visitor's real-time behaviors.
- Improving website lead generation and conversions of leads to sales.
- Increasing email campaign click-through rates and the return on investments in marketing automation.
| Who: | Evergage and ZoomInfo |
| Karl Wirth, CEO, Evergage | |
| Brendan Howard, product manager, ZoomInfo | |
| What: | Webinar, "Extreme Targeting: It's not all about Who You Know" |
| When: | Thursday, October 10, 1 p.m. EDT |
Marketers can learn more and register for the free webinar by clicking here: https://attendee.gotowebinar.com/register/6948149680119606018
About Brendan Howard
As product manager, Brendan Howard leads product planning and execution for ZoomInfo's suite of business information products. Brendan previously served as manager of public policy for Terra Lycos, where he managed issues dealing with online privacy, database protection and Internet taxation. Brendan is also a published fiction writer and media critic who received his Bachelor of Arts in English from the University of Iowa.
About Karl Wirth
Karl Wirth is CEO and co-founder of Evergage. He is passionate about helping businesses improve their conversions through relevant, in-context communication. Karl is a software executive who has led product and marketing functions at Red Hat, Sentillion and RSA Security. He graduated from Harvard with a degree in physics.
About ZoomInfo
ZoomInfo™ provides constantly verified, detailed profiles of millions of businesspeople and businesses, along with powerful search tools for lead generation and prospecting. Free business contacts are available through the ZoomInfo Directory, and subscribers to the award-winning ZoomInfo Pro can access detailed profiles and advanced search tools. ZoomInfo's Marketing Data Services help marketers analyze internal prospect data, identify new opportunities and fuel marketing automation with a constant source of updated leads. Follow ZoomInfo on Facebook, LinkedIn, Twitter (@ZoomInfo) and the ZoomInfo blog. For more information, go to www.zoominfo.com or call 866-904-9666.
About Evergage
The Evergage platform delivers real-time web personalization to more than 50 million website visitors, optimizing site conversions and customer success for over 60 organizations, including EIG, Gardener's Supply Company, Acquia, DYN, Sittercity, and Millward Brown Digital. Evergage's tools empower marketers with real-time dynamic content and inline messaging features, such as information bars, call outs and smart task lists, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston, San Francisco and India. Follow Evergage on Facebook, LinkedIn, Twitter (@Evergage) and the Evergage blog. For more information, visit evergage.com or contact the company at sales@evergage.com or 1-888-310-0589.