KappAhl presents new Vice President Marketing

Joakim Holmstrand has been appointed Vice President Marketing and member of
KappAhl's Group Management team. He will take up his new role in January 2014.
He currently holds the position of Marketing and Sales Manager at Mio AB, where
he has worked since 2011.
     Johan Åberg, President and CEO of KappAhl says, "Joakim has solid expertise
and valuable experience and I am delighted that he is joining our team and our
efforts to strategically strengthen our market presence and deepen our
relationship with our customers".

Joakim Holmstrand will be responsible for leading and developing KappAhl's
marketing organisation from January 2014. Joakim brings to the position years of
experience in management and marketing in retail stores and retail chains. He is
currently the Marketing and Sales Manager at Mio AB and, prior to that position,
worked at MQ and Hemtex.

   "I am thrilled to be given this opportunity to work at KappAhl. KappAhl is an
exciting company and has tremendous potential. I'm looking forward to applying
my experience of marketing and leadership in a competitive industry with
interesting challenges," says Joakim Holmstrand, KappAhl AB's newly-appointed
Vice President Marketing..
For more information, please contact
Johan Åberg, President and CEO. Tel. +46 (0)706-09 99 73,
johan.aberg@kappahl.com

For images and information about KappAhl, please contact
Charlotte Högberg, Head Public Relations. Tel. +46 (0)704-71 56 31,
charlotte.hogberg@kappahl.com
KappAhl is one of the leading fashion chains in the Nordic region with
approximately 400 stores in Sweden, Norway, Finland, Poland and Shop Online. The
company offers its own line of attractive and affordable fashion for women, men
and children. Its core target market is women in mid-life. The company generates
a turnover of SEK 4.8 billion and has about 4,500 employees. In 1999, KappAhl
was the first fashion chain in the world to gain accredited certification for
its environmental management system. The company's shares are listed on the
NASDAQ OMX Stockholm exchange. For more information, please visit
www.kappahl.com