Smart Axiata engages Cybercom for Network Optimization Services

Smart Axiata, the No. 2 Mobile Service Provider is constantly striving to
improve its network quality, aiming to offer its customer affordable but
qualitative telecommunication services.

Following the integration of the former Hello network into the homogeneous Smart
Axiata network and as part of Smart Axiata’s massive investment program 2013,
Smart Axiata has engaged the experts of Cybercom for carrying out extensive
Network Optimization works during December 2013 till March 2014.
Thomas Hundt, CEO of Smart Axiata said “To combine the initially two separate
networks into one homogenous nationwide 2G/2.5G GSM/GPRS/EDGE and 3G/3.75G HSPA+
network was a highly complex exercise which we have successfully completed in
3rd quarter 2013. Further network optimization works will be carried out by
experts to tune the optimal network quality out of the 2G and 3G network. As
result of this, our customers will be able to enjoy an improved network quality
while the network capacity and reach will be further boosted.”

He continued “We have selected Cybercom for this project as Cybercom will
deliver through its vast expertise in carrying out such professional network
optimization services a maximum of network quality parameter improvements.”

He further added “Smart is carrying out this extensive investment program with
investing 50 million USD into the network this year to cater the ever growing
demand for voice and internet services by our customers. We will also in 2014
set forth this investment program as especially the mobile internet demand is
growing exponentially.”

Conny Karlsson, MD of Cybercom International said “We are very honored to
receive this trust from Smart Axiata to help them improve the quality of
experience for their customers. Smart Axiata is very committed to provide an
excellent service. With our 20 years track record of managing and improving
mobile network quality, we are excited to start this project and will be even
more excited to see the end result in the form of an optimized network for the
benefit of Smart Axiata and in particular for the subscribers of their mobile
service in Cambodia.”
For further information, please contact:

Conny Karlsson, MD Cybercom International +65 9837 3016, +971 55 339 3812
Pich Sovann, Public Relations & Events Manager, Smart Axiata Co., Ltd., +855 10
202 291
Niklas Flyborg, President and CEO, Cybercom Group +46 70 594 96 78
Kristina Cato, Communications Director and IR Manager, Cybercom Group +46 708
644 702
About Smart Axiata Co., Ltd.
Smart is the 2nd largest telecommunication operator in Cambodia, serving over 5
million subscribers. It operates 2G, 2.5G, 3G, 3.75G mobile services, supporting
the very latest in multimedia and mobile internet services as well as
international roaming across more than 150 countries. Its extensive nationwide
network coverage is available in all 24 provinces in Cambodia.

In 2013 alone, Smart invests 50 million US dollars to increase its network
capacity and coverage to cater the ever growing demand of mobile internet and
voice calls as well as to serve more customers as well as to improve the network
quality.

About Cybercom
Cybercom is an IT/Telecom consulting company that assists leading companies and
organizations to benefit from the opportunities of the connected world. The
company’s areas of expertise span the entire ecosystem of communications
services. Cybercom’s domestic market is the Nordic region, and in addition the
company offers global delivery capacity for local and international business.
Cybercom was founded in 1995 and has been quoted on the NASDAQ OMX Stockholm
exchange since 1999.Our Connectivity Management business has 20 years of world
-class experience and references from the global telecommunications market. The
key service offerings are focused on Network quality, Operational excellence and
Green Connectivity.