STATESVILLE, N.C., Dec. 3, 2013 (GLOBE NEWSWIRE) -- Even though he makes the 31-hour, 75 million-mile trek while riding in his sleigh, Santa spends much of Christmas Eve on his feet.
He treads roofs covered in snow and ice. He bounds down chimneys and back up again. And there's no time to sit for milk and cookies.
This all takes a toll on Santa's tootsies. Knowing the importance of foot health is why Santa is appealing to gift givers and receivers alike to put Thorlos on their Christmas lists this holiday season.
THOR•LO, Inc. manufactures Thorlos-brand activity-specific padded socks in Statesville and operates a distribution center in Rockwell, N.C. The family-owned company is led by Jim Throneburg, inventor of Thorlos.
The padding in Thorlos socks has been clinically shown to reduce blisters, pain, pressures and moisture.
"Like Santa's bag, the magic is on the inside of Thorlos," Throneburg said. "The clinically-tested padding provides protection and comfort under the ball of the foot, the heel and the toes."
Throneburg noted that by age 50, many people have lost half of the fat pads that protect the bones and soft tissues in our feet.
Thorlos feature the type of craftsmanship that Santa's elves admire. Throneburg said the key to the company's success is its core philosophy, which emphasizes quality over quantity while maintaining its commitment to "Made in the USA" – specifically, Statesville.
"We make padded socks, but what we really provide is foot protection," he said. "There are millions of people around the world who won't wear anything but Thorlos."
New for this season, Thorlos has introduced "Extreme Cold" socks to protect feet during the coldest of conditions. The socks are designed for extended periods in frigid conditions such as ice fishing, snowmobiling or sledding.
For a free trial offer or to take advantage of the company's "Buy 3, Get 1 Free offer," visit www.thorlo.com
About THOR•LO
Family-owned THOR•LO, Inc. manufactures its socks in Statesville and operates a distribution center in Rockwell, N.C. THOR•LO is the originator of activity-specific padded socks, and the Thorlos brand® provides consumers with foot protection and comfort. Scientific, peer-reviewed research stands behind the Thorlos promise: "Your Feet Will Feel Better or Your Money Back®." For more information about Thorlos visit www.thorlo.com.
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