LiveWire Ergogenics, Inc. Announces First Line Extension With Entry Into Probiotics Category

ORANGE, CA--(Marketwired - Dec 4, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson today announced the entry into the probiotics category in 2014. LiveWire Ergogenics, Inc., maker of the ultimate energy chew has created its first functional chew line extension to capitalize on the growing immune-health industry, Probiotics by LiveWire. Initial placement will be through J&K Distributors in over 300 Southern California locations. Probiotics by LiveWire will also be available to our growing distribution network. 

The American consumer is getting more health conscious and probiotic supplements are one of the most rapidly growing categories. Fueling the growth is the increasing concern of consumers on preventive health care. According to a market report published by Transparency Market Research, the probiotics market global demand was worth $27.9 billion in 2011 and is expected to reach $44.9 billion in 2018, growing at a CAGR of 6.8% from 2013 to 2018.

LiveWire Ergogenics, Inc. CEO Bill Hodson stated, "Probiotics are a natural extension to our product line. Not only does our manufacturing process provide an excellent technology to provide healthy bacteria through a great tasting food source instead of a pill, but also the fact that our sales force can speak with the same retail buyer. Probiotics by LiveWire will add an additional revenue source without cannibalizing sales of our energy chew."

Ken Kotchnik, President of J&K Distributors commented, "I've been in the distribution business for over 30 years, and it's important to be ahead of the trends. So when I learned how many consumers are taking probiotics in pill form, I knew instantly that in a chew, this market has tremendous growth potential. LiveWire has done a great job developing the functional chew category, and I'm excited to be on the cutting-edge of this new industry."

Additional details of the company's business and finances can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at: www.sec.gov.

LiveWire Ergogenics, Inc. 3Q Report: The Company recently posted 3Q Results and can be viewed at: http://www.otcmarkets.com/stock/LVVV/filings

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Orange, California by LiveWire Ergogenics Inc. Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine). Facebook: http://www.facebook.com/LiveWireEnergychews Twitter: http://twitter.com/#!/EnergyChews LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.