BERNINA of America Adds Three New Experts to WeAllSew

AURORA, IL--(Marketwired - Dec 20, 2013) - BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to introduce three new Experts for its WeAllSew blog. IDILVICE, Camille Roskelley, and Amy Smart will join the community of BERNINA Experts who supply project ideas, patterns, tips and techniques to fuel creativity and enhance a love for sewing. WeAllSew offers a unique online community where sewers and crafters from around the country can share their passion for sewing and creating.

IDILVICE is a Swiss native from the city of St. Gallen with a Master's Degree in Graphic Design from Kunstgewerbeschule St. Gallen. She started sewing out of a desire to make clothing for herself. When she moved to New York City in 1994, IDILVICE started receiving a number of compliments on her style and decided to switch her career focus from graphics to fashion design. She showed her first collection in a Zurich fashion show in 1995 and became an instant hit with the Swiss media. That exposure resulted in an endorsement from BERNINA. In the nearly 20 years that IDILVICE has been creating fashion, her designs have appeared on the runway among designers like Anna Sui and Todd Oldham. She was chosen to design the clothing concept for the Swiss National EXPO '02, a couture collection for Elvis Presley Enterprises in Memphis, Tenn. and was a finalist in the Gen Art Styles 2000 and 2001 show. Celebrities including Gwen Stefani and Kelly Osbourne have enjoyed wearing her fashion designs.

"I am addicted to the results that sewing provides, so I sew again and again and again," said IDILVICE. "Great machines like BERNINA certainly help!"

For more information about IDILVICE, please visit www.idilvice.blogspot.com.

Camille Roskelley is a quilter, designer and fabric lover who lives in Las Vegas. A fourth-generation quiltmaker, Camille learned how to sew on her mother's knee, just as her mother learned. In 2007, she started a pattern company, Thimble Blossoms, and has been designing fabric for Moda since 2008 with her mom, Bonnie Olaveson. Camille has written two books, "Simplify with Camille Roskelley" and "Simply Retro," and is a seasoned Craftsy instructor. She has three sons that keep her busy, but always finds time to sew.

"I'm so excited to be working with BERNINA," said Camille Roskelley. "I learned to sew on a BERNINA and it was love at first stitch."

For more information about Camille Roskelley, please visit http://www.camilleroskelley.typepad.com/.

Amy Smart learned to sew as a child and began quilting in earnest about 15 years ago after the birth of her first child. Amy has had three more children since and has worked in a quilt shop for eight years. She has taught beginning quilting and has contributed to many quilting magazines and books. Amy likes to write about the more theoretical aspects of sewing and quilting, such as how to choose fabric prints and colors, and will have her first solo book, "Fabulously Fast Quilts," published in the spring of next year. Amy is the author of the blog Diary of a Quilter and has created a series of Learning to Quilt from Start to Finish tutorials. She lives in Utah and enjoys hiking with her family in the nearby mountains and National Parks. 

"I am beyond thrilled to be part of the BERNINA sewing community," said Amy Smart. "I first learned to sew on a BERNINA 30 years ago and have been going strong sewing on that same machine ever since. I am so excited to take a new BERNINA model for a spin and see what its latest and greatest can do."

For more information about Amy Smart, please visit www.diaryofaquilter.com.

WeAllSew.com offers a place for sewers, embroiderers and quilters to connect with blog contributors and sewing experts. Readers will also find tutorials, easy step-by-step instructions, new product information and inspirational ideas, including ways to help those in need.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.bernina.com or call (630)978-2500.