PETALUMA, Calif., Jan. 15, 2014 (GLOBE NEWSWIRE) -- Hunger in the United States of America? Over 50 million people in the U.S. are food-insecure as reported by the United States Department of Agriculture (USDA). More than 16 million of them are children. The term "food insecure" is defined as not receiving an adequate amount of daily nutrition.
Many Americans don't realize how big the problem is let alone that it even exists in our own communities. To create more awareness and demonstrate how a non-associated industry can get involved and help connect those in need, a U.S. importer has devised a charitable commitment program.
Pacific Highway Wines & Spirits is kicking off a program -- aptly coined One Bottle One Meal -- using the newly released Wild Oats brand. The program is designed to contribute donations to local food banks from every bottle purchased. Each donation will provide for one meal and is handled through one of 200+ charitable organizations nationwide through networks such as Feeding America.
"While defining our company Mission and Values, charitable initiatives were deemed a fundamental practice in being a responsible company," stated Mark Giordano, President – Pacific Highway Wines & Spirits. "The concept for One Bottle One Meal was developed by team member Neal Sachman. We feel that it is critical for our actions to match our goals; 'giving back' is a demonstration of our integrity to that end."
About One Bottle One Meal
One Bottle One Meal is a program designed to help feed the hungry through donations to local hunger relief organizations from brand/product proceeds. Donations are kept within each respective State of sale where possible. Find out more information or how to participate by visiting OneBottleOneMeal.com
About Pacific Highway Wines & Spirits
Pacific Highway Wines & Spirits is a US sales and marketing company focused on growing distribution of our valued brands: Beachhouse, Bellingham, Boschendal, Brampton, Caricature, Chakras, Douglas Green, Foppiano Vineyards, Giesen Estate, LangeTwins Winery, Luna Nuda, Ribshack Red, Robert Oatley, Troy & Sons and Wild Oats.
For more information about our brands, please visit www.Pacific-Hwy.com.
About Wild Oats Wine
Wild Oats Wines are produced by the Oatley family of Sydney, Australia. They've been making wines in a contemporary style known as modern classics for the past five decades. Quality and sustainability are guiding principles with a commitment to ensuring that available resources are used efficiently, that any effects of operations on the environment are minimized, and materials used are recycled wherever possible. Visit www.wildoatswine.com
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For Public Relations Contact:
Tim McDonald
(707) 363-0174
tim@winespokenhere.com
A photos accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=23085
