Mammoth Lakes, Calif., Jan. 29, 2014 (GLOBE NEWSWIRE) -- popchips® is the newest snack partner for Mammoth Mountain Ski Area and recently announced its one-year agreement with the popular chip brand. Popchips, one of the fastest growing snack brands in North America, is a line of popped chips with all the flavor and half the fat of fried chips. Since its launch in 2007, popchips has garnered a passionate following among sports enthusiasts alike.
"We are excited about partnering with Mammoth Mountain, one of the leading ski resorts in the United States," says Jenn Goodrum, popchips Southern California Marketing Manager. "We have always supported a healthy and active lifestyle by encouraging our snackers to bring the fun (not the fat) to snacking. This partnership is a natural fit for us and we can't wait to bring popchips to the slopes!"
Marc Mora, Executive Chef at Mammoth Mountain, is also looking forward to the new relationship, "Partnering with popchips is aligned with Mammoth's continued efforts to support healthy food alternatives. By providing our guests delicious options to meet their snack cravings, we are allowing them to continue their healthy lifestyles both on and off the slopes."
As the official chip partner of Mammoth Mountain Ski Area (MMSA), popchips will be available at each base lodge dining facility, including the Green V, a vegan and gluten-free cafe.
Visit popchips.com to learn more about the brand.
About popchips®
popchips®, one of the fastest growing snack brands in north america and the uk, is a line of popped chips with all the flavor and half the fat of fried chips. popchips has been winning awards and acclaim since its launch in 2007, while garnering a passionate following among trendsetters, moms, sports enthusiasts, and celebrities alike. popchips' fans include katy perry, ashton kutcher, jillian michaels, and sean (diddy) combs.
popchips are now sold at over 30,000 retailers across north america and the uk, including whole foods market, safeway, kroger, target, walgreens, wegmans, loblaws, select costco locations, and online at store.popchips.com. for more information about the company and its products, pop over to popchips.com, become a fan on facebook or follow us on twitter.
About Mammoth Mountain Ski Area
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH.