Los Angeles, CA, Feb. 11, 2014 (GLOBE NEWSWIRE) -- After five years of scientific research and clinical studies, °Coolway has discovered how to eliminate damage from your hair care routine, giving you clinically proven, healthier, stronger, and more beautiful hair. The °Coolway "Low Heat Styling Revolution" is transforming the hair care industry, providing women with breakthrough products and moisture-sensitive styling tools that completely avoid intense heat and the damage it causes. Indeed, a "Cool Way" to style hair!
°Coolway's revolutionary low heat flat iron has won six beauty awards by giving women sexy, smooth, straight hair every day, without heat damage. This flat iron incorporates breakthrough AutoSense® technology which detects the moisture level in your hair, and automatically sets to the precise temperature needed-- always below a safe 299°F. For the first time, you can straighten your hair without causing heat damage or using thermal protectors and repair products that weigh your hair down.
°Coolway has just launched its True Smooth™ spray, featuring a new technology that allows you to avoid using a flat iron altogether. True Smooth™ contains °Coolway's groundbreaking Amino Lock MAB molecule, which is activated by your blow dryer to hold your style from the inside of the hair as you are drying it. With True Smooth™, you get flat iron results without using an actual flat iron, giving you the naturally smooth look of a salon-quality blow out every day! True Smooth™ customers are calling it "a blow-dry bar in a bottle." It is even clinically proven to strengthen hair up to four times and reduce breakage by 75%.
Complete the salon look at home with °Coolway's Go Pro™ Dryer. The secret to this blow dryer's powerful results is its CoolFlow™ Technology. It was developed to avoid damage by reducing heat and increasing blow dryer airflow. This allows you to avoid damage, dryness and frizz, while also cutting your blow-drying time in half.
Even shampoos and conditioners used on a daily basis damage your hair with harsh ingredients like sulfates or parabens. °Coolway eliminated these ingredients completely when it created the Cool Cleanse™ Shampoo and Cool Hydrate™ Conditioner. This protein-rich duo is infused with °Coolway's AminoLock MAB molecule and other premium ingredients to give you clean, soft, hydrated, healthy hair.
"Why would anyone have to damage their hair just because they want to style it?! The only way to get great hair is to avoid damage, and after years of research, our team of scientists have achieved just that," says Co-Founder Joseph Sherman. For more information on °Coolway's clinically proven, damage-free solutions, please visit, www.coolwayhair.com or follow @Coolwayhair on Twitter for breaking news.
About Coolway Inc: Joseph Sherman and James Humphreys founded °Coolway with a vision to eliminate damage from hair care and styling routines. After assembling the top minds in bio-medical research and the professional beauty industry, they developed the world's first low-heat styling tool and a new, groundbreaking molecule. These breakthrough inventions allow women to have healthier, stronger, more beautiful hair without damaging it during the styling process. By replacing high heat tools with innovative low heat technology, the °Coolway System has won six beauty awards, including the prestigious Allure Breakthrough Product of the Year Award.