BOCA RATON, Fla., March 3, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first and only negative calorie beverage backed by clinical science, is excited to announce the release of the Fast Track to Fittest e-Book as the guide to replicating the extraordinary fat loss results experienced in clinical studies.
Fast Track to Fittest highlights: Written by Angeles Burke, Celsius' Director of Fitness and Wellness and IFBB Pro, the guide explains the 10 week exercise program used in a clinical study published in the Journal of the International Society of Sports Nutrition with sedentary men (20) and women (18).
In the study, half the participants drank one Celsius each day with the program and the other half drank a placebo. The participants who drank one Celsius per day achieved significantly enhanced results over the group who engaged in the exercise alone:
- 93% greater fat loss
- 62% better cardio fitness
- 32% increased endurance
Download the clinical study at celsius.com/pre-workout-routine-scientific-clinical-study-four.pdf
"Our clinical studies reveal that the unique formulation of Celsius fitness drink enhances the benefits of moderate exercise on body composition and fitness providing enormous benefits," said Gerry David, President and CEO of Celsius Holdings, Inc. "Our science shows that the synergistic effects from Celsius combined with exercise can have an extraordinary impact on one's fitness level."
The Program: The program, designed using the American College of Sports Medicine ("ACSM") recommended guidelines for healthy adults, consists of 5 workouts per week; two days of strength training and three days of cardio. The strength training is a progressive full body workout using nine exercises with one set and 8-12 reps each. The cardio consists of 3 days of progressive steady state cardio.
Support: Celsius will support the program with an integrated digital media campaign including digital radio and YouTube advertisements. Celsius will also encourage consumers to take the challenge and enter to win a trip to Florida for a photo shoot and mini vacation.
Get the Guide: Go to Celsius.com/Fasttrack to download the free e-Book.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Other OTC:CELH) markets Celsius®, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. For more information, please visit www.celsius.com.
Forward-Looking Statements
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.