GreenButton(TM) Launches InCus Search API

SAN JOSE, CA and WELLINGTON, NEW ZEALAND--(Marketwired - Mar 25, 2014) - GreenButton™ the leading provider of compute intensive and integrated on-demand cloud solutions, today announced the release of GreenButton's InCus Search API, a new and more accessible way for customers to access the acclaimed media indexing service. Users that have their own media solutions and workflows can now make use of the new API to integrate and enable powerful media transcription and indexing capabilities with minimum effort.

GreenButton InCus is a service that provides the ability to index audio from digitized content archives, which creates an optimized search and discovery experience that customers can utilize for managing their large digital media archives. It runs on Microsoft's Windows Azure, giving customers the advantages of a highly scalable cloud service with an easy to use web based UI for content submission and an API for integration with content management systems and organization search engines.

"With countless different players and streaming technologies out in the market today, we wanted to make sure our customers are not limited by the current tools," said Karan Batta, Solutions Architect at GreenButton. "Hence we've built the new API to give our users the ability to build their own search experiences without any disruption to their current workflows. This release will open a whole new set of possibilities for search experiences which was our ultimate goal with inCus."

"We strive to make digitized media content easier to search and ultimately, more accessible, which was the original goal that set us on this journey," said Dave Fellows, chief technology officer at GreenButton. "The tremendous growth in multimedia content globally is driving the need for more effective methods to search and retrieve this data. We have created a simple, yet powerful and customizable service that is now even easier to use with the new API."

The InCus Search API makes it very easy for customers to consume media search results sorted by keywords and phrases using any programing language. Users are no longer restricted to using the Web based tools offered in the original service. They can now encapsulate the outcomes, using their own clients and media players by leveraging the API to get ranked search results, and display them in any form.

Key Benefits for Developers:

• REST API with support for both JSON and XML for ease of use in the widest range of languages and environments.
• Web Portal for job submission and management.
• Developers can craft out their own user experience whether as a Web portal, tablet app, or phone app on any or all platforms/OS.
• Developers are no longer required to use the tools built by GreenButton, they can use the API to get InCus ranked search results for spoken words and display them to their end users in any form.

Availability and Developer Inquiries
For more information and access to the API, please call +1 650-862-9347, or email sales@greenbutton.com.

About GreenButton™ Limited
GreenButton™ is an award winning global software company specializing in On-Demand cloud computing. GreenButton delivers a turnkey solution for cloud-enablement, synchronizing data and bursting apps to the cloud. Enabling enterprises, independent software vendors (ISVs) and service providers to move to the cloud and access cloud resources, GreenButton provides a multi-purpose cloud platform for development and delivery of software and services. GreenButton's Cloud Fabric empowers users across all industries including digital media, engineering, oil and gas, financial and biotech, to leverage the company's rapid enablement of vertical applications to virtualized on-demand infrastructure. With GreenButton's unique feature sets, cloud-based applications across multiple private and public cloud platforms can be easily managed from one centralized and user-friendly interface.

GreenButton is Microsoft Corp's 2011 Windows Azure ISV Partner of the year and the company's offices are located in New Zealand and the US. For more information, please visit www.greenbutton.com or follow GreenButton at https://twitter.com/GreenButton.

GreenButton is a service mark and trademark of GreenButton Limited. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.