The Boston Red Sox "Go Pupule" for King's Hawaiian(R)

BOSTON, MA--(Marketwired - Apr 4, 2014) - King's Hawaiian Bakery West and the Boston Red Sox announced today that King's Hawaiian bread is a proud 2014 sponsor of the defending World Champions. This season Red Sox Nation will have plentiful chances to "Go Pupule" (Hawaiian for 'crazy') for the United States' #1 branded dinner roll. Free samples will be given away as fans exit at select home games and various charity events throughout the New England area, and "The Flyin' Hawaiian" Shane Victorino, a native of Wailuku, Hawaii, will be the bread's official local spokesman.

As part of the sponsorship, King's Hawaiian will sponsor two nationwide sweepstakes throughout the year where lucky winners will receive prizing ranging from the opportunity to throw out the ceremonial first pitch at a Red Sox game this season, to a year's supply of King's Hawaiian bread, to multiple Red Sox game tickets. 

Boston Red Sox outfielder Shane Victorino: "I can't wait to introduce Red Sox fans to a taste from my childhood more than 5,000 miles away from where I grew up. I'm looking forward to working with King's Hawaiian this season to represent the brand and show everyone what it means to 'Go Pupule.'"

 "We could not be happier to partner with the World Champions to celebrate the King's Hawaiian Aloha spirit," said Erick Dickens, Vice President, Marketing, King's Hawaiian. "Everyone at King's Hawaiian will join with Red Sox Nation to root on Shane and the entire team as they defend their title."

The first King's Hawaiian / Red Sox action has already begin, with the King's Hawaiian Red Sox Ceremonial First Pitch Sweepstakes currently underway. Anyone can enter by filling out the online entry form on the Red Sox official web site before Monday April 28^th, 2014. One grand prizewinner will receive two tickets to a regular season Red Sox game and be able to throw out the ceremonial first pitch. No purchase is necessary to enter or win the contest, and all entries are subject to the contest's Official Rules and local rules and regulations.

About King's Hawaiian
Founded more than 60 years ago in Hilo, Hawaii by Robert R. Taira, King's Hawaiian is a family-owned business dedicated for three generations to irresistible, original recipe Hawaiian foods made with Aloha Spirit. We believe in sharing the Hawaiian Way: a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and commitment to making everyone feel a part of the KING'S HAWAIIAN ohana -- our extended family.

Kings Hawaiian makes the #1 branded dinner roll in the United States and operates baking facilities in Torrance, California and Oakwood, Georgia. For more information, visit the company website at http://www.KingsHawaiian.com,"Like" King's Hawaiian on Facebook and follow King's Hawaiian on Twitter.