Anaheim, Calif., May 20, 2014 (GLOBE NEWSWIRE) -- With the belief that storytelling has the powerful ability to inspire change, Contiki Vacations has released an inspiring new campaign video for their recent Earth Month adventure to Costa Rica (contiki.com/storytellers). Featuring a group of 12 young storytellers from around the world, the short film highlights the newest Contiki Cares partnership with The Sea Turtle Conservancy, weaving a tale of conservation, adventure and the privilege that young travelers have to give back to the places they travel to.
To encourage viewers to share the video with their peers and raise awareness of the human dangers currently facing sea turtles, Contiki had pledged to sponsor a turtle as each 250,000 view benchmark is reached. The sponsorship funds raised are supplementary to the turtle Contiki is already sponsoring in the Tour de Turtles, an annual event in which researchers track the migration of sea turtles in order to better understand their nesting habits.
"The storytellers were so inspired by their journey throughout Costa Rica and it showed through the incredible stories they each told in their own unique way," said Alastair Campbell, Contiki Global Brand Director. "Now through this new video, we hope to not only raise more funds for our conservation project with The Sea Turtle Conservancy, but also to continue raising awareness surrounding the issues facing sea turtles and how their endangerment affects all life on earth."
The Storytellers representing the United States included graphic designer and mobile photographer Elise Swopes (best known as @Swopes on Instagram) from Chicago, IL., and the Matador/Contiki competition winner Melissa Wozniak, a writer and amateur photographer hailing from New York City.
For more information on the Storytellers and to learn more about
their individual experiences, check out contiki.com/storytellers.
It was up to them to tell the story - now it's up to you to
share it.
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About Contiki Vacations
Contiki is the world leader in youth travel experiences, a
brand that is all about discovery, epic moments and making every
second count. Our journeys unlock the local way of life in each and
every destination we visit, and with over 200 trips in more than 50
countries, we see every day as the start of a new adventure.
Contiki is a part of a joint initiative with The TreadRight
Foundation, a not-for-profit foundation established by The Travel
Corporation to encourage sustainable tourism within our own family
of brands and in the places we visit. To date, TreadRight has
donated more than US$2 million to sustainable tourism projects
around the world. To find out more about our work with TreadRight
visit: www.treadright.org