CHICAGO, June 17, 2014 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing today announced its email marketing solutions practice, Yesmail Interactive, has been honored with two wins at the 12th annual Horizon Interactive Awards Competition. This leading international interactive media awards competition, with over 1600 entries from over 24 countries around the world, highlights the "best-of-the-best" in interactive media production.
Yesmail was recognized for their excellence with the following awards:
- Silver Winner: Promotion Category – Marriott Mobile Check-in Email. View award here | campaign here.
- Silver Winner: Newsletter Category – VSP EnVision Email. View award here | campaign here.
"These awards reflect the broader trends we're currently seeing in email marketing - namely the major shift to responsive /mobile-ready layouts and the increasing use of non-product, value-added, editorial content into email," said Matt Caldwell, vp creative & agency services, Yes Lifecycle Marketing. "If you have mobile-ready email that's loaded with interesting content, chances are you're enjoying strong engagement - and all the positives that come with it."
The Horizon Interactive Award winners were selected via an international panel of judges consisting of industry professionals with diverse backgrounds, as well as an end user panel who evaluated categories ranging from online advertising to mobile applications. The winning entries showcase the industry's best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more.
Yesmail has also been recently named a finalist in ChiefMarketer's 2014 PRO Awards for Best Wireless Campaign. The PRO Awards celebrates exceptional promotional marketing of brands and agencies in 26 categories. Winners will be announced June 25, 2014 in New York.
"These awards underline the core competencies, expertise and unique perspective our creative and agency services team brings to enterprise email marketing," said Michael Fisher, president of Yes Lifecycle Marketing. "As the longest running dedicated email design agency, our data-driven approach to email design, gives us the opportunity to use real-time metrics to inform our designs that lead to more successful email campaigns."
Yesmail publishes its email design lookbook annually to highlight messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. Click here to download. Or please visit our email design gallery.
For more information about additional industry recognition Yesmail has received, please click here.
About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.
About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.