Insightpool Announces the Social Engagement Summit

ATLANTA, GA--(Marketwired - Jul 11, 2014) -  Insightpool, the Atlanta-based leader in social engagement activation, will be hosting the inaugural Social Engagement Summit at the Atlanta Tech Village in Buckhead. On Tuesday, August 5, 2014, social practitioners from all over the Southeast will join together to discuss best practices and uncover new strategies in digital marketing.

The day-long event will feature educational seminars and panels, with networking opportunities during lunch and a post-Summit happy hour. Participating brands include The Coca-Cola Company, Regions Financial Corporation, AirWatch, AT&T, Cartoon Network and many more, representing a variety of industries from finance to sports. Some of Atlanta's top agencies, like BBDO and 22squared, will also be presenting.

Chris Walters, Chief Operating Officer at The Weather Channel Companies (TWCC), will be the Summit's keynote speaker. A visionary and strategist in the media and digital industries, Walters oversees TWCC's technology, finance, legal and human resources teams. He has a strong track record in operating innovative technology businesses and previously acted as COO of the Bloomberg Industry Verticals Group, following his time as partner at McKinsey & Company in New York.

Presentations and panels at The Social Engagement Summit will include:

• The backstory behind Arby's big night at the GRAMMYs
• How Coca-Cola made the most of The World Cup
• How can earned media best compliment paid & owned?
• Should we acknowledge every mention of our brand?
• How do I drive real ROI through social if no one is talking to my brand?
• How do I identify and engage those that can spread my message far and wide?
• How can we bring direct marketing practices to social media to drive real business results?

Early Bird Tickets are $249 through July 15, and general tickets are $349. Both can be purchased online at www.socialengagementsummit.com, and walk-up tickets will be available at the door for $499.

About Insightpool

Insightpool helps the largest brands in the world scale their social outreach. Whether targeting influencers, prospects or customers, the software drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles and give brands the power to deliver sincerity at scale. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage with the right people through the right social impressions at the right time. Learn more at http://www.insightpool.com and @insightpool.