Jonas Vestin enters the position as CEO – Harald Bauer leaves

As announced earlier, Jonas Vestin has entered the position as CEO of the NASDAQ
-OMX-listed company, Pricer AB. In conjunction with this, Harald Bauer, Acting
CEO, now leaves the company.
“I would like to thank Harald Bauer for his committed work both as CFO and
Acting CEO. I am happy to welcome Jonas Vestin who, with his international
experience of software-based sales from groups such as Oracle, now takes over
the leadership of Pricer’s change management,” says Bo Kastensson, Chairman of
Pricer AB.

Claes Wenthzel will assume the position of Acting CFO. He has previous
experience as a CFO from such companies as Kemetyl AB, Perbio Science AB, Louis
Gibeck AB and Bergman & Beving AB.

For further information please contact:
Bo Kastensson, Chairman Pricer AB: +46 8 626 84 69


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 08:30 hrs CET on
Friday, August 15th, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com