Walgreens VP of Digital Health to Deliver Keynote at Connected Health Summit: Engaging Consumers in California

DALLAS, TX--(Marketwired - Aug 20, 2014) - Parks Associates announced today that Adam Pellegrini, Vice President, Digital Health, Walgreens, will present the keynote address "Consumer Engagement As A Loyalty Strategy" at Connected Health Summit: Engaging Consumers at 9:45 a.m. on Friday, September 5, in San Diego. Pellegrini, a digital health and marketing executive with over 22 years of experience in healthcare and online marketing, will discuss how alignment of industry initiatives can accelerate and sustain consumer health adoption of behavioral change programs.

New Parks Associates digital health research finds 42% of U.S. broadband households have used at least one online service offered by their doctors. The most common service, both in terms of use and availability, is the option to request a prescription refill online.

"Walgreens Balance Rewards program is an excellent example of how to integrate connected health devices and apps into a business model that will engage consumers," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Mr. Pelligrini's keynote will provide insight into the best practices that Walgreens has developed to connect with consumers and other markets."

"The consumer is the most important driver for this market, and engaging customers in the digital space is critical for future success," Pelligrini said. "At Connected Health Summit, I will discuss engagement strategies for providers where they leverage their unique proposition and align it with a digital intervention that drives the desired outcomes."

Parks Associates will host the inaugural Connected Health Summit: Engaging Consumers September 4-5 at the Omni Hotel in San Diego. The two-day executive conference is the only event focused exclusively on the consumer-centric perspective of the fast-growing digital health market. In addition to Walgreens, the Connected Health Summit will also feature keynotes from Qualcomm Life, Kaiser Permanente, Humana Wellness, Optum, and Ascension Health.

Connected Health Summit Sponsors include Association Sponsor CEA; Charter Sponsors ADT, Care Innovations, Lowe's, and Z-Wave; Registration Sponsor Independa; Special Event Sponsor Walgreens; Event Sponsor Masimo; and Break Sponsors Ayla Networks, Playtabase, and Wellness and Prevention, Inc., a Johnson & Johnson company.

Registration and the agenda can be found on the event website www.connectedhealthsummit.com. Press passes are available at http://www.parksassociates.com/events/connected-health/media. Contact Holly Sprague at hsprague@gmail.com for interviews.

About Connected Health Summit
Connected Health Summit: Engaging Consumers analyzes the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models. The event focuses on four areas of consumer health technologies in particular, which all require active consumer participation to be successful: remote health monitoring for accountable care, consumer-centric wellness and fitness solutions, independent living technologies and services, and innovative convenience care models.

The Connected Health Summit: Engaging Consumers will take place September 4-5 at the Omni Hotel in San Diego, CA. www.connectedhealthsummit.com. Follow the event on Twitter at @CONN_Health_Smt. Subscribe to Parks Associates' digital health newsletter at http://www.parksassociates.com/newsletters_subscribe.