KIRKLAND, Wash., Oct. 1, 2014 (GLOBE NEWSWIRE) -- Rightside Group, Ltd. (Nasdaq:NAME), a leading provider of domain name services that advance the way businesses and consumers define and present themselves online, today announced it will be the exclusive underwriter of the Left, Right, & Center podcast and on-demand content on KCRW.com for the month of October. The company will tailor its underwriting message, which will also be included in live KCRW FM radio broadcasts each Friday in October, to raise awareness of its new politically oriented top-level domains (TLDs), .DEMOCRAT and .REPUBLICAN. (The TLD is the portion of a web address to the right of the dot, such as .EDU in yale.edu.)
"People are taking more interest in politics as the midterm election races heat up, so we think the listeners of Left, Right, & Center will be the perfect audience with which to share the new options for expressing themselves and their views online," said Taryn Naidu, CEO of Rightside. "Political parties, candidates, and interest groups used to be limited to URLs ending in .COM or .ORG, but now they're able to set up websites and email addresses that end in .DEMOCRAT or .REPUBLICAN, creating memorable and relevant online presences that will help their supporters and potential voters find them more easily."
The new TLDs were introduced recently; politicians, political organizers, and fans of partisan politics can register their own .REPUBLICAN and .DEMOCRAT domains at name.com, Rightside's user-friendly retail site that allows non-technical individuals to easily establish and manage their web and email identities.
Hosted by Matt Miller, the Left, Right, & Center podcast and on-demand content reach over 200,000 listeners each week. KCRW listeners throughout Southern California will hear Rightside's underwriting message on live radio each Friday in October from 2:30 to 3:00 PM local time. Visitors to the show's page on KCRW.com will hear the same message in the podcast and on-demand versions of the program beginning at that same time, as well as see it in the form of digital banners that illustrate the availability of not only politically oriented web extensions, but those geared toward particular professions, such as .LAWYER and .ATTORNEY.
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The first episode featuring Rightside's underwriting message will be broadcast live on KCRW FM on Friday, October 3, at 2:30 PM PDT. The episode will be immediately available as on-demand content at KCRW.com, with the podcast version becoming available to subscribers via iTunes and other content distribution networks that same day.
About Rightside
Rightside™ inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry's most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.
